Universitat Internacional de Catalunya
Fashion and Trend Communication
Other languages of instruction: Spanish,
Teaching staff
Introduction
The fashion journalist is a key figure to act as an intermediary between the creative world of designers, production and sales, and the public. The knowledge of this creative universe, of the industry, as well as its pecualir way of telling stories, make the difference to realize a journalism of quality, in front of the pink sensationalism frequently centered in the life of artists, models and / or celebrities. The subject aims to bring students to the work of journalists specialized in fashion communication, in order to acquire the basic knowledge required and awaken the desire for further deepening in those who see in this field their professional future On the other hand, and since the fashion industry goes beyond "selling clothes", awareness will be raised about the total phenomenon and its changing reality, as well as about the lifestyles it proposes and its repercussion in the construction of our environment and the personality itself.
Pre-course requirements
None
Objectives
1. Contextualize the current situation of fashion in its historical evolution, as well as the particularities of its operation, economic and market context, etc., to acquire a global and integrative vision of the sector.
2. Acquisition of knowledge about how trends emerge and their influence on the configuration of people and lifestyles.
3. Know the work of the fashion journalist. Investigate the documentation process, sources and fashion communication
4. Knowledge and awareness about the responsible consumption of fashion, its influence on our environment and on people.
Competences/Learning outcomes of the degree programme
- 03 CG - The ability to work in a group
- 19 CE - The ability to elaborate a budget for a journalistic project.
- 27 CE - The ability to understand and work with different agents of the journalistic profession
- 29 CE - The ability to understand and apply different journalistic genres and formats
- 30 CE - The ability to understand and apply the various stages of creation and implementation of a radio or television program
- 48 CE - The ability of insight, ingenuity and creativity
- 54 CE - The ability to analyze and understand audiences
Syllabus
1. Fashion phenomenon and communication. Sector overview
2. A brief tour through the history and culture of fashion
- The great designers
3. Fashion, personal identity and lifestyle
4. Fashion industry and sustainability
- Typology of fashion design
- Production systems
- Fashion groups
6. The fashion journalist, journalistic genres and the technical language of fashion
7. Formats and communication channels
What do you want to do ? New mailCopy
Teaching and learning activities
In person
- We will combine master classes with practices and/or workshops
- Guests will be invited to deal with some aspects related to journalism and fashion communication
- Professional visits outside the university will be part of the subject
Evaluation systems and criteria
In person
1st Call - Practices / Workshops in the classroom: 50% - Final paper (conducting a report or fashion interview): 25% - Exam: 25% 2nd Call The final paper mark will be kept (25%) and an exam will be taken (it will be 75%) If the final paper has not been handed over, the exam will be 100% of the mark.
Bibliography and resources
- Díaz S., Paloma (2014). Comunicación y gestión de marcas de moda. Madrid: Gustavo Gili.
- Pérez Curiel, C. & Naranjo, E. (2018). Periodismo e industria de la moda. Salamanca: Comunicación social, Ediciones y Publicaciones (*)
- Del Olmo, J.L.; Paricio, M.P.; Sánchez, M. (2018). Marketing y Comunicación de Moda, Lujo y Lifestyle. Madrid: CEU Ediciones (*)
- Posner, H. (2011). Marketing de moda. Barcelona: Gustavo Gili. (*)
- Salcedo, Elena (2014). Moda: ética para un futuro sostenible. Madrid: Gustavo Gili (*)
- Lipovetsky, Gilles (2011). El imperio de lo efímero. ANAGRAMA (*)
- Del Olmo Arriaga, J. L. (2005). Marketing de la moda. Pamplona: EIUNSA.
(*) En Biblioteca UIC
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