Universitat Internacional de Catalunya

Fashion and Trend Communication

Fashion and Trend Communication
3
10999
3
First semester
op
Main language of instruction: Catalan

Other languages of instruction: Spanish,

Teaching staff

Introduction

In the event that the health authorities announce a new period of confinement due to the evolution of the health crisis caused by COVID-19, the teaching staff will promptly communicate how this may effect the teaching methodologies and activities as well as the assessment.


The fashion journalist is a key figure to act as an intermediary between the creative world of designers, production and sales, and the public. The knowledge of this creative universe, of the industry, as well as its pecualir way of telling stories, make the difference to realize a journalism of quality, in front of the pink sensationalism frequently centered in the life of artists, models and / or celebrities. The subject aims to bring students to the work of journalists specialized in fashion communication, in order to acquire the basic knowledge required and awaken the desire for further deepening in those who see in this field their professional future On the other hand, and since the fashion industry goes beyond "selling clothes", awareness will be raised about the total phenomenon and its changing reality, as well as about the lifestyles it proposes and its repercussion in the construction of our environment and the personality itself.

Pre-course requirements

None 

Objectives

1. Contextualize the current situation of fashion in its historical evolution, as well as the particularities of its operation, economic and market context, etc., to acquire a global and integrative vision of the sector.

2. Acquisition of knowledge about how trends emerge and their influence on the configuration of people and lifestyles.

3. Know the work of the fashion journalist. Investigate the documentation process, sources and fashion communication 

4. Knowledge and awareness about the responsible consumption of fashion, its influence on our environment and on people.

Competences/Learning outcomes of the degree programme

  • 03 CG - The ability to work in a group
  • 19 CE - The ability to elaborate a budget for a journalistic project.
  • 27 CE - The ability to understand and work with different agents of the journalistic profession
  • 29 CE - The ability to understand and apply different journalistic genres and formats
  • 30 CE - The ability to understand and apply the various stages of creation and implementation of a radio or television program
  • 48 CE - The ability of insight, ingenuity and creativity
  • 54 CE - The ability to analyze and understand audiences

Syllabus

1.  Fashion phenomenon and communication. Sector overview

2. A brief tour through the history and culture of fashion

    - The great designers

3. Fashion, personal identity and lifestyle

4. Fashion industry and sustainability

    - Typology of fashion design

    - Production systems

    - Fashion groups

6. The fashion journalist, journalistic genres and the technical language of fashion

7. Formats and communication channels

 

  What do you want to do ? New mailCopy

Teaching and learning activities

In person



- We will combine master classes with practices and/or workshops

- Guests will be invited to deal with some aspects related to journalism and fashion communication

- Professional visits outside the university will be part of the subject

Evaluation systems and criteria

In person



1st Call - Practices / Workshops in the classroom: 50% - Final paper (conducting a report or fashion interview): 25% - Exam: 25% 2nd Call The final paper mark will be kept (25%) and an exam will be taken (it will be 75%) If the final paper has not been handed over, the exam will be 100% of the mark.

Bibliography and resources

  • Díaz S., Paloma (2014). Comunicación y gestión de marcas de moda. Madrid: Gustavo Gili.
  • Pérez Curiel, C. & Naranjo, E. (2018). Periodismo e industria de la moda. Salamanca: Comunicación social, Ediciones y Publicaciones (*)
  • Del Olmo, J.L.; Paricio, M.P.; Sánchez, M. (2018). Marketing y Comunicación de Moda, Lujo y Lifestyle. Madrid: CEU Ediciones (*)
  • Posner, H. (2011). Marketing de moda. Barcelona: Gustavo Gili. (*)
  • Salcedo, Elena (2014). Moda: ética para un futuro sostenible. Madrid: Gustavo Gili (*)
  • Lipovetsky, Gilles (2011). El imperio de lo efímero. ANAGRAMA (*)
  • Del Olmo Arriaga, J. L. (2005). Marketing de la moda. Pamplona: EIUNSA.

 

 (*) En Biblioteca UIC

ARTICULOS DE INTERÉS

1. Branding de moda estratégico

2. Las macrotendencias 2019 según WGSN, Inspiramais y Getty

3. Cómo presentar tu marca de forma cautivadora

4. Cómo crear una marca reconocida en el mercado de la ropa vaquera

5. 10 tendencias de comsumo globales en el 2020

6. Qué contenidos tienen más interés para los medios especializados en moda

7. Dentro de las tripas de INDITEX: así funciona el cerebro de ZARA

8. Consejos de comunicación para empresarios y directivos del sector de la moda que desean potenciar su marca personal

9. Los 10 mejores Fashion Films de la temporada