Universitat Internacional de Catalunya

TV Guide

TV Guide
First semester
Main language of instruction: Catalan

Other languages of instruction: Spanish

Teaching staff

Appointment with the teacher




The course aims to provide the tools for understanding the measurer of hearings as fundamental to the study of the audiovisual market: both the scope of traditional media and after the digital disruption.

Pre-course requirements

No prerequisites are required.


Students end up understanding how the mechanisms for measuring the audiovisual sector and its aplicancions both the primary market and the secondary market. During the course will be evaluating this practice generates programmatic analysis of audiences and the new dimension that involves the digital disruption in this area.


  • 01 - The ability to adapt to varying circumstances
  • 02 - The ability to understand, accept criticism and correct errors
  • 03 - The ability to administer and manage human and technical resources
  • 04 - The ability to work in a team and autonomously
  • 05 - The ability to organise time and workspace
  • 06 - The ability to develop academic rigour, responsibility, ethics and professionalism
  • 07 - The ability to apply the deontology and respect for the audiovisual sector
  • 08 - The ability of critical analysis, synthesis, concretion and abstraction
  • 09 - The ability to objectify, quantify and interpret (data, statistics, empirical evidence…)
  • 10 - The ability to confront difficulties and resolve problems
  • 11 - The ability to generate debate and reflection
  • 12 - The ability to meet deadlines, develop the ability to be punctual and respect for human, technical and material resources
  • 13 - The ability to create spoken and written communication
  • 15 - Knowledge and mastery of body language and techniques for public speaking
  • 16 - The ability to manage, analysis and reflect on content
  • 18 - The capacity and development of general culture and interest in social events
  • 20 - Knowledge and mastery of bibliographic media
  • 21 - Knowledge and mastery of the digital culture
  • 24 - The ability to plan and organize both short term and long term projects
  • 25 - The ability to maximize creative development
  • 26 - The ability to develop a sense of taste and perfection in the aesthetics and finalization of projects
  • 27 - The ability to adapt to distinct audio visual publics and markets.
  • 28 - Knowledge and mastery of principle economic concepts.
  • 35 - The ability to contextualize and critically analyze the products of the audiovisual industry
  • 37 - The ability to contextualize and critically analyze the organizational structure of global communication
  • 38 - The ability to understand and apply the structure of the audiovisual system
  • 41 - The ability to know how the distinct elemental agencies of the audio visual sector function
  • 44 - The ability to adapt to new audiovisual formats
  • 50 - The ability to adapt, understand and apply the expressive possibilities of new technologies and future changes
  • 53 - Lingustic ability in Catalan, Spanish and English
  • 54 - The ability to skillfully manage the literature, terminology and linguistic structures of the English language related to the field of communication.

Learning outcomes

  1. They possess the skills to work in a company communication as such business is strongly influenced by economic and business dynamics and requirements.
  2. Managing and interpreting know feasibility studies of communication projects. At the same time they have acquired as one of the basic points of their professional knowledge and perspective audience attention.


Module I: Audience Analysis and Programming (TV and Digital):

Methodologies for measuring and analyzing audiences
Television audience analysis
Television programming strategies
Digital audiences: measurement, analysis and optimization systems
Social audiences
Cross-media audiences
Measurement and analysis of audiovisual content

Module II: Radio and programming audiences:

EGM Radio XXI. Technical characteristics.
The task of radio programming: qualitative decisions, quantitative tools
Traditional programming models: generalist radio and thematic radio formats.
Overview of the evolution of the audience market according to formats
Characterization of the state market and the Catalan market.
Digital disruption. New platforms, new audiences
The future of radio programming


Teaching and learning activities

In person

Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested.
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students.
Focused Praxis. Handing in occasional exercises to learn theory through practice.
Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc.
E-learning. Virtual learning based on ICT.
Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc).

Evaluation systems and criteria

In person

The different learning activities are raised in order to achieve the objectives and duties set out above. In order to assess their achievement, the following criteria are established:

  • Examination of the theoretical contents and bibliography (50% of the final grade)
  • Practical activities (50% of the final grade)

The approach to teaching activities makes attendance mandatory. 80% attendance is required to pass the subject.

As for the second call, the percentage of 50% practice and 50% exam governs in the same way. New practices equivalent to the teaching load of 50% of the course will be assigned.

Depending on the rules of the faculty, the assessment will always be a part of spellcheck. We will have to pass this level in order to pass the exam or the relevant practice.

Bibliography and resources

Martí Martí, Josep Maria (2017). 51 ideas para hacer buena radio. Editorial UOC: Barcelona.

Martínez-Costa, María PIlar; Moreno Moreno, Elsa (coords.) (2004). Programación radiofónica. Arte y técnica del diálogo entre la radio y su audiencia. Ariel: Barcelona.

Moreno Moreno, Elsa (2005). "Las “radios” y los modelos de programación radiofónica". Comunicación y sociedad. Vol. XVIII. n.1 (pp. 61-111). Universidad de Guadalajara: Guadalajara.

Norberg, Eric G. (1998). Programación radiofónica: estrategias y técitcas. Instituto Oficial de Radio y Televisión: Madrid.


Teaching and learning material