Digital Transformation will present the information systems, techniques and methodologies used by current organizations to be more competitive in a global, competitive and hyper-connected market, as well as classify the objectives and use of these systems. All departments in an organization could be improved through digital transformation, we will see how logistics or finance can be simplified, even strategic management decisions based on advanced forecasting and data processing systems. In addition, the digital environment has facilitated the relationship with customers, new channels such as social networks, e-markets and mobile applications make new digital age managers able to understand the key indicators of the data collected to improve short, medium and long changes expresses strategies faster than ever.

The course has a practical part where you will carry out the development of content that applies to the digital transformation of the company and the tools used, such as analytical tools or content manager (CMS)