Universitat Internacional de Catalunya
Advanced Marketing
Advanced Marketing
3
14597
4
First semester
OB
Main language of instruction: Spanish
Other languages of instruction: Catalan, English,
Other languages of instruction: Catalan, English,
Teaching staff
Introduction
Introduction to the concepts that make up strategic marketing.
We will analyze the concepts, principles, variables and methodologies used in this discipline and in its planning and implementation processes.
- This is a subject in which student involvement will be high:
- Individual and group work.
- Language of the course: English
- 2 hours per session.
Objectives
- Deep understanding of Marketing discipline as a whole.
- Know and become familiar with the most used terms and processes in Marketing.
- Approach the real Marketing that takes place in companies.
- Develop thinking in the key of Marketing