Universitat Internacional de Catalunya

Advanced Marketing

Advanced Marketing
3
14597
4
First semester
OB
Main language of instruction: Spanish

Other languages of instruction: Catalan, English,

Teaching staff

Introduction

Introduction to the concepts that make up strategic marketing.  We will analyze the concepts, principles, variables and methodologies used in this discipline and in its planning and implementation processes.  - This is a subject in which student involvement will be high:  - Individual and group work.  - Language of the course: English  - 2 hours per session.

Objectives

- Deep understanding of Marketing discipline as a whole. - Know and become familiar with the most used terms and processes in Marketing.  - Approach the real Marketing that takes place in companies.  - Develop thinking in the key of Marketing

Teaching and learning activities

In person



100% in personl classes with dynamics to develop both in class and at home. 
The main content of the subject are the presentations and explanations of class. The "slides" of the subject only works as a guide.

Evaluation systems and criteria

In person



The course will be evaluated according to the following criteria:  

 In first call: 

- 70% Final exam  

- 15% Class work  / Homework

- 15% Active participation        

 

Lack of attendance will subtract points from the final grade.

 

In secpnd call 100% exam.