Implementing the correct communication strategy is crucial for the success of a cultural project. A communication campaign ensures visibility, as well as the understanding and engagement of the audience. Since the implementation of the Internet, communication tools are evolving in an exponential way, significantly changing the format, speed and relationship between the institution or the creator and the audience. At the same time, print formats and more traditional ways of interacting with the audience are still effective in communication campaigns.

Identifying which are the most suitable among the overwhelming number of communication tools is one of the challenges of this course, which combines practical training with two visits -to a Museum and an art gallery- with a series of talks given by outstanding experts in different fields: Design, Heritage, Debates and Publishing. Ranging from independent freelancers to members of staff of consolidated institutions, the lecturers will discuss their experience in communication campaigns and exchange ideas with the alumni.

FACULTY

Inés Martínez Ribas (Barcelona, 1968). Communication consultant. Journalist and Sociologist. Master’s in Journalism (1996, El País-Universidad Autónoma de Madrid). One-year course in Research Techniques (1996, University of East London). Bachelor of Political Science & Sociology (1996, Universitat Autònoma de Barcelona). Bachelor of Information & Media Studies (1995, Universitat Autònoma de Barcelona). She has worked for the Spanish newspapers ‘El País’, ‘La Vanguardia’, and ‘El Periódico de Catalunya’. Head of Cultural Press at ”la Caixa” Foundation (2001-2008). Head of Press and Public Relations at the Museum of Contemporary Art in Barcelona, MACBA (2008-2012). Author of the novel ‘Caribdis. En mar de nadie’ (Distrito 93, 2020).

GUEST LECTURERS

Alphabetical order.

• Magda Angles. Head of Publishing at the Foundation Joan Miró in Barcelona. She studied Classics at Université La Sorbonne Paris IV and graduated in Humanities at Universitat Pompeu Fabra in Barcelona. She has worked in the cultural sector (CCCB, MNCARS).   
• Malcolm Bain. Lawyer. Specialized in information technologies, digital content and personal data. Professor at the Universidad de Barcelona (UB), tutor at the Universitat Oberta de Catalunya (Master of Free Software), as well as participating in several postgraduate courses, conferences and seminars
• Montse Blanco. Director of Advertising and Corporate Image at ”la Caixa” Banking Foundation.
• Josep Maria Martí i Font. Journalist and writer, president of the Association of European Journalists in Catalonia. He has worked for the Spanish newspaper ‘El País’ during 30 years as a Correspondent (Germany, France, America, Russia) and Head of Opinion and Culture.
• Juan Sebastián Torregosa M. Bachelor in Communications and Master in Cultural Management. Plus five years experience in marketing and communications strategy of events with cultural impact and artistic relevance such as: live music, concerts, festivals and theatre. Currently working as MUTEK.ES' strategy consultant at Barcelona.