Universitat Internacional de Catalunya


Second semester
Information and Knowledge Society
Main language of instruction: Spanish

Teaching staff

The student must make an appointment in advance with the teacher by email:





The subject of sociology in the Degree of Audiovisual Communication aims to provide students with a comprehensive understanding of contemporary society and emphasise the importance of communication in the process of cultural education.

The aim of sociology (understanding society) is crucial in the planning and development of communication products. Therefore, the aim is to present the reality of sociological studies as a source of critical information and provide the keys to understanding the current social context.

Also, to understand society means to be aware that the established order that has been characterised has been socially constructed, and its composition depends heavily on the actors involved in the development of cultural patterns. The subject aims to raise awareness of the professional future of communication, of its role in establishing the elements of the symbolic universe of companies.

Pre-course requirements

 No pre-course requirements are needed to enrol in this subject.



- Learn about the reality of the science of sociology and the major theoretical paradigms.
- Understand the role of audiovisual communication in cultural education and society. 
- Understand the social context of the postmodern era to create optimal communication products.
Skills and attitudes:

- Use argument, criticism and creativity in making speeches. 
- Develop an attitude of respect for the diversity of opinions in debates. 
- Reflect on the responsibility of professional in communication in building a fairer and supportive social environment.





  • 01 - The ability to adapt to varying circumstances
  • 02 - The ability to understand, accept criticism and correct errors
  • 03 - The ability to administer and manage human and technical resources
  • 04 - The ability to work in a team and autonomously
  • 05 - The ability to organise time and workspace
  • 06 - The ability to develop academic rigour, responsibility, ethics and professionalism
  • 07 - The ability to apply the deontology and respect for the audiovisual sector
  • 08 - The ability of critical analysis, synthesis, concretion and abstraction
  • 09 - The ability to objectify, quantify and interpret (data, statistics, empirical evidence…)
  • 10 - The ability to confront difficulties and resolve problems
  • 11 - The ability to generate debate and reflection
  • 12 - The ability to meet deadlines, develop the ability to be punctual and respect for human, technical and material resources
  • 13 - The ability to create spoken and written communication
  • 14 - Knowledge and mastery of rhetoric and oratory to communicate own ideas
  • 15 - Knowledge and mastery of body language and techniques for public speaking
  • 16 - The ability to manage, analysis and reflect on content
  • 17 - The ability to contextualize and critically analyze the events of social reality and to represent Contemporary History
  • 18 - The capacity and development of general culture and interest in social events
  • 19 - The ability of informative documentation
  • 20 - Knowledge and mastery of bibliographic media
  • 21 - Knowledge and mastery of the digital culture
  • 22 - Knowledge and mastery of the distinction between opinion and information / colloquial and cultured register
  • 23 - The ability to prioritize newsworthy events and contrast information
  • 24 - The ability to plan and organize both short term and long term projects
  • 26 - The ability to develop a sense of taste and perfection in the aesthetics and finalization of projects
  • 37 - The ability to contextualize and critically analyze the organizational structure of global communication
  • 38 - The ability to understand and apply the structure of the audiovisual system
  • 41 - The ability to know how the distinct elemental agencies of the audio visual sector function
  • 50 - The ability to adapt, understand and apply the expressive possibilities of new technologies and future changes
  • 53 - Lingustic ability in Catalan, Spanish and English
  • 54 - The ability to skillfully manage the literature, terminology and linguistic structures of the English language related to the field of communication.

Learning outcomes

- Identify social trends in communication creations. 

- Distinguish elements of cultural training and socialisation in the communicative products.

- Indicate the different possibilities of social influence of the communicative elements used in the work. 

- Awareness of the tools of sociological research for use in communication.


Teoría sociológica, orígenes, modernidad, perspectivas y postmodernidad. Las dinámicas del poder y los espacios de subjetividad individual y colectiva. 

Bloque 1. Introducción a la sociología en comunicación

Bloque 2. El origen de la sociología y los principales paradigmas teóricos

Bloque 3. Principales perspectivas sociológicas

Bloque 4. Comprender la sociedad del siglo xxi: cultura, economía y política en la era posmoderna

Teaching and learning activities

In person

Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. 0.2
Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. 0.6
Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. 0,2
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. 2.8
Peer learning. The aim of this activity is to ensure that students gain the ability to analyse and be critical. One way of achieving this is by correcting their peers' exercises and results, etc. Each student will be evaluated twice: as both a recipient and a transmitter of critical knowledge. 1.0
Focused Praxis. Handing in occasional exercises to learn theory through practice. 1.4

Evaluation systems and criteria

In person


1. Classroom attendance and participation: 15%

2. Practices: 15%

2. Final exam: 60%

 * According to faculty regulations will be deducted for each misspelling in exams and papers.


1. Classroom attendance and participation: 15%

2. Practices: 15%

2. Final exam: 60%

 *According to faculty regulations will be deducted for each misspelling in exams and papers.


1. Final exam: 100% 

 *According to faculty regulations will be deducted for each misspelling in exams and papers.

Bibliography and resources

Althusser, L. (2015). Sobre la reproducción. Madrid: Akal. 

Bauman, Z. (2007). Tiempos líquidos. Vivir en una época de incertidumbre. Barcelona: Tusquets. 

Baudrillard, J. (2008). Cultura y Simulacro. Barcelona: Kairós. 

Beck, U. (2009). La sociedad del riesgo global. Madrid: Siglo XXI. 

Becker, H. (2009). Outsiders: Hacia una sociología de la desviación. Madrid: Siglo XXI. 

Berger, P. L., y Luckmann, T. (2003). La construcción social de la realidad. Buenos Aires. Amorrortu. 

Blumer, H. (1982). El Interaccionismo simbólico, perspectiva y método. Barcelona: Hora D.L. 

Durkheim, E, (1982). La División del trabajo social. Madrid: Akal. 

Foucault, M. (2009). Vigilar y castigar. Madrid: Siglo XXI. 

Guattari, F. y Rolnik, S. (2006). Micropolítica. Cartografías del deseo. Madrid: Traficantes de sueños. 

Hardt, M. y Negri, T. (2005). Imperio. Barcelona: Paidós.

 Illouz, E. (2007). Intimidades congeladas. Las emociones en el capitalismo. Madrid: Katz. 

Lipovetsky, G. (2010). La era del vacío. Barcelona: Anagrama. 

Moscovici, S. (1996). Psicología de las minorías activas. Madrid: Morata. 

Noelle-Neumann, E. (1995). La espiral del silencio. Opinión pública: nuestra piel social. Barcelona: Paidós 

Ritzer, G. (1993). Teoría sociológica contemporánea. México: McGrawn Hill. 

Stavrakakis, Y. (2007). Lacan y lo político. Buenos Aires: Prometeo Libros. 

Weber, M. (2016). La ética protestante y el espíritu del capitalismo. Madrid: Alianza Editorial