Universitat Internacional de Catalunya

Management

Management
3
8134
5
First semester
OB
Project Planning Module
Gestión
Main language of instruction: Spanish

Other languages of instruction: Catalan, English

Teaching staff

Introduction

“From Studio to Business” – the transformation process

An intensive business management course (20 hours) which we have given in numerous architectural associations (Barcelona, Valencia, Alicante, Seville, Cadiz, Cordoba and Zaragoza).

The course is aimed at architects and the future managers of architectural practices who want to improve the organization of their business management processes and systems.

The course is based on practical case study methods which allows for students’ active involvement and participation.

Pre-course requirements

Students are required to read two support books for the lessons:

1) THE E-MYTH REVISITED: WHY MOST SMALL BUSINESSES DON’T WORK AND WHAT TO DO ABOUT IT, by GERBER, MICHAEL E.

PAIDOS IBERICA

2) Blue Ocean Strategy, by KIM W. CHAN

http://books.google.es/books?id=1g8oo3ygLQMC&printsec=frontcover&dq=estrategia+del+oceano+azul&source=bl&ots=YrSW-fQHXW&sig=CiDQi4Sd2XOyxfGZ-g0AQSFGEVg&hl=es&ei=aGScTOpHiI7iBqHxsMsN&sa=X&oi=book_result&ct=result&resnum=4&ved=0CCYQ6AEwAw#v=onepage&q&f=false 

Objectives

The aim of the course is to transmit the basic knowledge on business management, strategy and organization in the different operating departments of an architectural practice (Strategy, Finance, Production, Human Resources, etc.).

In other words, the OBJECTIVE of the course is to help turn architectural practices into businesses (“from studio to business”).

Competencies

  • 34-T - Ability to design, practice and develop basic and execution projects, sketches and blueprints.
  • 35-T - Ability to conceive, put into practice and develop urban projects
  • 36-T - Ability to plan, practice and develop construction management.
  • 37 - Ability to develop functional programmes for buildings and urban spaces.
  • 38-T - Ability to intervene, maintain, restore and renovate heritage buildings.
  • 39-T - Ability to eliminate architectural barriers
  • 40 - Ability to express architectural criticism.
  • 41-T - Ability to find solutions for passive environmental conditioning, including thermal and acoustic insulation, climate control, energy performance and natural lighting.
  • 42 - Ability to catalogue buildings and urban heritage and plan their protection.
  • 43-T - Ability to produce safety, evacuation and protection plans for buildings.
  • 44-T - Ability to produce civil works projects.
  • 45-T - Ability to design and execute roads and urban development, gardening and landscaping projects
  • 46 - Ability to apply urban planning ordinances and standards.
  • 47-T - Ability to prepare environmental and landscaping surveys and plans to correct environmental impacts.
  • 48 - To acquire adequate knowledge of the general theories of form, composition and architectural typologies
  • 49 - To acquire adequate knowledge of the history of architecture.
  • 50 - To acquire adequate knowledge of the study methods for the processes of symbolization, practical functions and ergonomics.
  • 51 - To acquire adequate knowledge of the study methods of social needs, quality of life, habitability and basic housing programmes
  • 52 - To acquire adequate knowlege of the environment, sustainability and the principles of conserving energy and environmental resources.
  • 53 - To acquire adequate knowledge of architectural, urban development and landscaping traditions of Western culture, as well as their technical, climate, economic, social and ideological foundations
  • 54 - To acquire adequate knowledge of the aesthetics, theory and history of Fine Arts and Applied Arts.
  • 55 - To acquire adequate knowledge of the relationship between cultural patterns and the social responsibilities of the architect
  • 56 - To acquire adequate knowledge of the principles of vernacular architecture
  • 57 - To acquire adequate knowledge of urban sociology, theory, economy and history.
  • 58 - To acquire adequate knowledge of the methodological principles of urban planning and metropolitan and regional development.
  • 60 - To acquire knowledge of civil, administrative, urban planning, building and professional regulations.
  • 61 - To acquire knowledge of feasibility analysis, supervision and coordination of integrated projects.
  • 62 - To acquire knowledge of property valuation.

Learning outcomes

Students will need to develop the capacity to transform their ideas into business opportunities and also equip themselves with the skills and tools to generate a strategic business plan.

Syllabus

The Studio to Business course covers the three main cornerstones of the business organization:

1. Strategy – what do we want to be?

- strategic planning

- strategic marketing

2. Organization: how will we do it?

- Human resources management

- Process and quality management

- Information systems

3. Management: how will we manage it?

- Economic management

- Financial management

The course includes both theoretical and practical subject matter based on real-life cases that have been adapted to the realities of an architectural practice.

Teaching and learning activities

In person



Methodology of the “Studio to Business” course

The areas that will be developed during the course are the essential Business Management practices:

Strategy, Organization, Quality, Financial and Economic Management, and Human Resources.

Each of these areas will be tackled from a practical point of view so that students will be able to apply what they have learnt.

The methodology will be based on real-life cases with the support of technical notes whenever deemed necessary.

Students will form into groups for discussion sessions which will be predetermined by the organizers.

The conclusions of each group meeting will be discussed in the classroom with the other students and the general coordinator.

TRAINING ACTIVITYCOMPETENCESECTS CREDITS
Class exhibition
34-T 35-T 36-T 37 38-T 39-T 40 41-T 42 43-T 44-T 45-T 46 47-T 48 49 50 51 52 53 54 55 56 57 58 60 61 62 0,36
Class participation
34-T 35-T 36-T 37 38-T 39-T 40 41-T 42 43-T 44-T 45-T 46 47-T 48 49 50 51 52 53 54 55 56 57 58 60 61 62 0,36
Clase practice
34-T 35-T 36-T 37 38-T 39-T 40 41-T 42 43-T 44-T 45-T 46 47-T 48 49 50 51 52 53 54 55 56 57 58 60 61 62 0,39
Tutorials
34-T 35-T 36-T 37 38-T 39-T 40 41-T 42 43-T 44-T 45-T 46 47-T 48 49 50 51 52 53 54 55 56 57 58 60 61 62 0,39
Individual or group study
34-T 35-T 36-T 37 38-T 39-T 40 41-T 42 43-T 44-T 45-T 46 47-T 48 49 50 51 52 53 54 55 56 57 58 60 61 62 1,5

Evaluation systems and criteria

In person



COURSE EVALUATION (DAVID LLADO)

CLASS ATTENDANCE. FAILURE TO ATTEND CLASS WILL RESULT IN MARKS BEING DEDUCTED FROM THE FINAL GRADE.

PRACTICAL CASE STUDY WORK

THIS WILL REPRESENT 25% OF THE FINAL GRADE

SIX PRACTICAL ASSIGNMENTS WILL BE COMPLETED. FAILURE TO EMAIL THESE ASSIGNMENTS BY THE DEADLINE WILL BE TAKEN AS NON-SUBMISSION.

FINAL EXAMINATION

THIS WILL REPRESENT 75% OF THE FINAL GRADE.

THE EXAM CONTENTS WILL BE BASED ON THE THEORETICAL PART OF THE COURSE AND THE COMPULSORY READING LIST.

COURSE EVALUATION (RAUL BOSQUE)

CLASS ATTENDANCE. FAILURE TO ATTEND CLASS WILL RESULT IN POINTS BEING DEDUCTED FROM THE FINAL GRADE.

PRACTICAL CASE STUDY WORK

THESE WILL REPRESENT 100% OF THE FINAL GRADE

Bibliography and resources

DAVID LLADÓ

BIBLIOGRAFIA OBLIGATORIA I

- LOE, LEY DE LA EDIFICACIÓN

- LEY 38/1999 DE 5 DE NOVIEMBRE

- CODIGO TÉCNICO DE LA EDIFICACIÓN DB-SI SEGURIDAD CONTRA INCENDIOS

- CODI D’ACCESSIBILITAT DE CATALUNYA DECRETO 135/1995

- DECRET D’HABITABILITAT DE CATALUNYA DECRETO 259/2003

CUALQUIERA DE ESTAS 4 LECTURAS PUEDE SER PREGUNTADA EN EL EXAMEN

BIBLIOGRAFIA RECOMENDABLE II

HARFORD, TIM “EL ECONOMISTA CAMUFALDO”, 2006. EDICIONES TEMAS DE HOY

HABLA DEL MERCADO MARGINAL, DEL FACTOR DE ESCASEZ, DE LA SENSIBILIDAD AL PRECIO. PEQUEÑAS LECCIONES DE ECONOMIA EXPLICADES DE MANERA SENCILLA

PERIODISTA DE FINANCIAL TIMES

NUENO, PEDRO. “CARTAS A UN JOVÉN EMPRENDEDOR”, 2007. EDITORIAL NOEMA, COLECCIÓN CRÍTICA

21 CARTAS DE JOVENES EMPRENDEDORES, EN DIFERENTES SITUACIONES. HABLA DEL BUSINESS PLAN, Y DEL PROCESO DE CREACIÓN

PROFESOR DE IESE

NUENO, PEDRO. “EMPRENDIENDO HACIA EL 2010”, 2005.

FERRAZZI, KEITH Y RAZ, TAHI. “NUNCACOMAS SOLO”, 2008.

CÓMO PROFUNDIZAR EN LA REDES DE CONTACTOS PARA PODER OBTENER RÉDITOS EN ENCARGOS.

RUPERTI, VENTURA I CORBETO, SERGI ”LET’S PLAY: LA EMPRESA CONTADA A LOS JÓVENES”, 2008. PLATAFORMA EDITORIAL, S.L.

INTRODUCCIÓN A LA EMPRESA PARA TODAS AQUELLAS PERSONAS EN ETAPA DE FORMACIÓN

THALER, RICHARD I SUNSTEIN, CASS “LA FILOSOFIA NUDGE”, EDICIONS COLUMNA

ASESORES DE LA CAMPAÑA DE BARACK OBAMA, LOS AUTORES DEMUESTRAN QUE CONOCIENDO LAS FORMAS DEL RAZONAMIENTO DEL SER HUMANO, SE PUEDE INCIDIR EN LA TOMA DE DECISIONES QUE PERMITEN MANTENER EL PASO ADELANTE

RAUL BOSQUE

EL MITO DEL EMPRENDEDOR: POR QUE NO FUNCIONAN LAS PEQUEÑAS EMPRES AS Y QUE HACER PARA QUE FUNCIONEN
de GERBER, MICHAEL E.

PAIDOS IBERICA
La estrategia del océano azul de KIM W. CHAN