Subject

Work Placement

  • code 10040
  • course 4
  • term Anual
  • type PR
  • credits 10

Main language of instruction: Catalan

Teaching staff

Head instructor

Dra. Carolina SERRA - cserra@uic.es

Office hours

Via email.

Introduction

Degree in Advertising and Public Relations offers a wide range of career opportunities in different fields of communication.

The subject of Prácitcas allows the student to take a first contact the workplace and to acquire professional experience in the field of Advertising and Public Relations. For this reason, you are given a wide range of prestigious organizations where you can do both curricular and extracurricular university practices.

Apply in reality the concepts learned in classes, workshops and workshops. For greater efficiency of the work practices required prior coaching and during the performance of the same practices. Moreover there will be a continuous communication between the coach and the company tutor assigned to track the person performing practices. This way you can ensure that the objectives being met in terms of tasks to perform and learning and assimilation of knowledge and skills.

Pre-course requirements

For the realization of the subject is not required prior experience.

Objectives

The main objectives of this course are:

Enhance each student's personal brand.
Bring the student to the professional world, through a practice stay in a company.
Provide the tools so that the student can prepare your cv.
Provide the tools for the student to be able to successfully face a job interview.

Competences / Learning outcomes of the degree programme

  • 02 - The ability to plan human resources
  • 03 - The ability to plan personal resources (personnel, materials, seasonal...)
  • 04 - The ability of self assessment and professional self management
  • 06 - The ability to act autonomously and responsibly
  • 07 - The ability to work in a group
  • 09 - Lingustic ability in Catalan, Spanish and English
  • 10 - The ability to develop an ethical attitude
  • 17 - The ability to confront difficulties and resolve problems
  • 18 - The ability to work under pressure
  • 89 - The ability to create synergy in a working team

Learning outcomes of the subject

The objectives to be achieved with this course are:

  • Get the experience and learning have been part of the daily life of an advertising agency or marketing department.
  • Being part of the team of companies whose activity is oriented to the world of communication.
  • Discover the type of work done, adding value to their solution.

Syllabus

The student will apply to the company which makes the practice all the knowledge they have acquired throughout their studies; It is the basis for performing daily tasks that you engage in.

To facilitate these practices, the student will have the help of two mentors: the company, the tutor assigned; and the Faculty, the co-ordinator of Practice.

Thus the continuous improvement of student abilities in the professional environment is encouraged, which should facilitate further integration into the labor market.


During the course, we will analyze the following aspects: 

  1. Environment curriculum practices. 
  2. Creating personal branding. 
  3. Session monitoring practices. 
  4. Session to facilitate the introduction of professional market.

 


Chapter  Process

Teaching and learning activities

In person

The rating practices is obtained from the sum of the following results:

  1. Assessment of the practice by the report Tutor Company (50%)
  2. Assessment of the Report submitted by the student to the Department of practices (40%).
  3. Attendance and participation in the sessions (10 %).
TRAINING ACTIVITYECTS CREDITS
Peer learning. The aim of this activity is to ensure that students gain the ability to analyse and be critical. One way of achieving this is by correcting their peers' exercises and results, etc. Each student will be evaluated twice: as both a recipient and a transmitter of critical knowledge.
0,2
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested.
9
Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc).
0,8

Evaluation systems and criteria

In person

The final note of curricular practices established from:

  1. Report of Guardian: 50 % of the final grade.
  2. Practice report: 40 % of the final grade.
  3. face sessions: 10% of the final grade.

* See document "Regulations practices" for more information.

Bibliography and resources

No es necesaria para la realización de esta asignatura.

Teaching and learning material

      Material
             normativa_practicas_ok_2019-20.pdf 
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