Ethics and Deontology in Advertising and Public Relations
Main language of instruction: Spanish
Head instructor
Dr. Iván LACASA - lacasa@uic.es
Office hours
Ivan Lacasa: make an appointment by email to lacasa@uic.es
Alfonso Méndiz: make an appointment by email to amendiz@uic.es
Professional Ethics of Advertising and Public Relations is a compulsory subject of 6 ECTS taught in the second semester of the fourth year of the Degree in Advertising and Public Relations. The main objective of this course is to study the different components that affect ethical decisions made by professionals advertising and public relations.
No Facilidades Requisitos Previos para cursar EXISTEN this asignatura, AUNQUE es recomendable Haber cursado previamente Empresa Informativa, Fundamentos de la Comunicación Humana 1, Derecho de la Información, Derechos Fundamentales e Igualdad de Derechos, Comunicación Institucional, Dirección Estratégica y Marketing.
This subject is marked as goal to study the basic issues for proper realization of advertising and public relations according to criteria of good professional. This course focuses on the different ethical and deontological concepts themselves in the advertising industry as well as the application of these concepts in the daily work performed by the professional business communication.
Una vez cursada la asignatura Ética y Deontología de la Publicidad y de las Relaciones Públicas, los alumnos:
The theoretical and practical program of this course consists of the following contents:
part I
Topic 1. Ethics, ethics and moral
Item 2. Aspiration to happiness, meaning of life and sense of work
Item 3. Individual, subjectivity and moral conscience
Item 4. Privacy and publicity
Item 5. Truth and lies
part II
Item 6. General principles for a self-regulation advertising
Item 7. The women in advertising
Item 8. Minors and advertising
Item 9. Protection of honor, privacy and self-image. comparative advertising
Item 10. Codes sector. Self-regulation and co-regulation of advertising and public relations
Evaluation is ongoing and consists of:
The first partial exam will count 65%, the second partial exam 35%.
In both tests orthographic rules of the Faculty will apply.
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SEMOVA, Dimitrina (2014). Introducción a la Ética y la Deontología de la Publicidad. Madrid: Visión Ebooks (Ebook PDF DRM).