Subject

International Marketing

  • code 10283
  • course 3
  • term Semester 2
  • type op
  • credits 3

Main language of instruction: English

Teaching staff

Competences / Learning outcomes of the degree programme

  • 26 - To comprehend and use the basic concepts of marketing and the main sectorial policies and understand the commercial environment in which these companies operate.
  • 28 - To be able to work in another language and use terminology and structures related to the economic-business world.
  • 32 - To acquire problem solving skills based on quantitative and qualitative information.
  • 34 - To develop the ability to predict situations and anticipate events, as well as be able to recognise and interpret an economic situation within a specific context.
  • 41 - To be able to descriptively summarise information.
  • 46 - To acquire the ability to understand and participate in conferences and lectures in an academic context.
  • 50 - To acquire the ability to relate concepts, analyse and synthesise.
  • 51 - To develop decision making skills.
  • 52 - To develop interpersonal skills and the ability to work as part of a team.
  • 53 - To acquire the skills necessary to learn autonomously.
  • 54 - To be able to express one’s ideas and formulate arguments in a logical and coherent way, both verbally and in writing.
  • 55 - To adopt good time management skills.
  • 56 - To be able to create arguments which are conducive to critical and self-critical thinking.
  • 57 - To acquire skills which favour reading comprehension.
  • 58 - To be able to develop self-assessment exercises.
  • 60 - To acquire knowledge that promotes respect for other cultures and habits.
  • 64 - To be able to plan and organise one's work.
  • 65 - To acquire the ability to put knowledge into practice.
  • 67 - To be able to express oneself in other languages.

Evaluation systems and criteria

In person

Course will be assessed on the preparation of an International Promotion Plan that every student has to do individually on a case of his/her election.

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