Subject

Cultural Communication and Information

  • code 10661
  • course 1
  • term Term 2
  • type OB
  • credits 3

Main language of instruction: English

Other languages of instruction: Spanish

Teaching staff

Introduction

PROFESSOR

Inés Martínez Ribas (Barcelona, 1968). Communication consultant. Journalist and Sociologist. Master’s in Journalism (1996, El País-Universidad Autónoma de Madrid). One-year course in Research Techniques (1996, University of East London). Bachelor of Political Science & Sociology (1996, Universitat Autònoma de Barcelona). Bachelor of Information & Media Studies (1995, Universitat Autònoma de Barcelona). She has worked for the Spanish newspapers ‘El País’, ‘La Vanguardia’, and ‘El Periódico de Catalunya’. Head of Cultural Press at ”la Caixa” Foundation (2001-2008). Head of Press and Public Relations at the Museum of Contemporary Art in Barcelona, MACBA (2008-2012). 

 

GUEST LECTURERS Two-hour session each. Alphabetical order. Montse Blanco. Director of Advertising and Corporate Image at ”la Caixa” Banking Foundation. Josep Maria Martí i Font. Journalist and writer, president of the Association of European Journalists in Catalonia. He has worked for the Spanish newspaper ‘El País’ during 30 years as a Correspondent (Germany, France, America, Russia) and Head of Opinion and Culture. Clara Plasencia. Head of Publishing at Macba Museum of Contemporary Art of Barcelona. Matías Rossi. Communication consultant. He has experience as Community Manager at Macba, Espai Cultural Caixa Sabadell and Espai Cultural Caja Madrid

Syllabus

Tuesday 9 January, from 6.30 to 8.30 pm │ Thursday 11 January, from 6.30 to 8.30 pm │ Tuesday 16 January, from 6.30 to 8.30 pm │ Thursday 18 January, from 6.30 to 8.30 pm │ Tuesday 23 January, from 6.30 to 8.30 pm │ Tuesday 30 January, from 6.30 to 8.30 pm │ Thursday 1 February, from 6.30 to 8.30 pm │ Tuesday 6 February, from 6.30 to 8.30 pm │ Thursday 8 February, from 6.30 to 8.30 pm │ Tuesday 13 February, from 6.30 to 8.30 pm │ Thursday 15 February, from 6.30 to 8.30 pm│ Tuesday 20 February, from 6.30 to 8.30 pm │ Thursday 22 February, from 6.30 to 8.30 pm │ Tuesday 27 February, from 6.30 to 8.30 pm │ Thursday 1 March, from 6.30 to 8.30 pm│ Tuesday 6 March, from 6.30 to 8.30 pm │ Thursday 8 March, from 6.30 to 8.30 pm │ Tuesday 13 March, from 6.30 to 8.30 pm.

PART ONE: INTRODUCTION.
Two Sessions: Tuesday 9 January, Thursday 11 January (6:30pm – 8:30pm)
The Methodology of the Course: Program, methodology, bibliography, guest lecturers and evaluation. Communication tools: The different Departments of Cultural Communication according to the personality of each institution.


PART TWO: TEXT AND FORMATS.
Three sessions: Tuesday 16 January, Thursday 18 January, Tuesday 23 January (6:30pm – 8:30pm)
Which kind of language can we use? Objective or subjective? How can we compose a text? Should we write long or short texts? The audience… matters? When is it still appropriate to use print formats? The paper side: textures, sizes, thickness, design. Books, flyers, invitations, newsletters, wall texts. Different type of documents.
Guest lecturer (two-hour session): Clara Plasencia, Head of Publishing at Macba. Lecture: 18 January.
Exercise: Design a flyer (individually). Deliver before Friday 19 January at 2 pm.


PART THREE: PRESS DEPARTMENTS.
Six sessions: Tuesday 30 January, Thursday 1 February, Tuesday 6 February, Thursday 8 February, Tuesday 13 February, Friday 15 February (6:30pm – 8:30pm)
How to build a news. Relation with the Medias. Press Kits and Press Releases. Press Announcements. Press Conferences. Exclusives. Crisis Communication. Success and failure cases. Press Clipping. The importance of language and translations. Public Relations. Openings. The medium is the message. The emergence of social media networks and peer to peer communication. Organizing and broadcasting conferences and debates. Fostering critical thinking today. Archives and documentation. The importance of content.
Guest lecturer (two-hour session): Josep Maria Martí i Font, journalist and writer, president of the Association of European Journalists in Catalonia. Lecture: 8 February.
Exercise: Write a Press Release in relation to your Annual Project (individually). Deliver before Friday 9 February at 2 pm. Visit: Newsroom ‘El Periódico’. Date to be determined.
Practice + Exercise: Instead of one of the sessions you will have to attend a real press conference. Different Proposals. Dates to be determined. Exercise: Define the strategy of the press conference. Deliver before Friday 23 Febraury at 2 pm.


PART FOUR: SOCIAL MEDIAS AND CULTURAL INSTITUTIONS.
One session: Tuesday 20 February (6:30pm – 8:30pm)
How to define a social media strategy for a cultural institution. How to create a cross-functional team to develop social discourse and interaction. What is social listening and why is it important? Content: Quality vs. Quantity. Which platform is the most suitable for each communication?

Guest lecturer (two-hour session): Matías Rossi, Community Manager at Macba, Espai Cultural Caixa Sabadell and Espai Cultural Caja Madrid. Lecture: 20 February.


PART FIVE: COMMUNICATION STRATEGIES
Three sessions: Thursday 22 February, Tuesday 27 February, Thursday 1 March (6:30pm – 8:30pm)
How to develop a strong and compelling strategic communication plan. Annual budgets and costs.
Guest lecturer (two-hour session): Montse Blanco, Director of Advertising and Corporate Image at ”la Caixa” Banking Foundation. Lecture: 1 March.
PART SIX: ORAL PRESENTATION
Three sessions: Tuesday 6 March, Thursday 8 March, Tuesday 13 March (6:30pm – 8:30pm)
Annual Project Groups: Define and defend your own Communication Plan (per groups).

Teaching and learning activities

In person

 

 

 

Evaluation systems and criteria

In person

EVALUATION SYSTEM

  • Class attendance and participation: 20%
  • Exercises (individually): 30%. Three exercises: design a flyer, write a Press Release, define the strategy of the Press Conference. 
  • Oral presentation: Communication Plan (group) : 50% 

Bibliography and resources

BIBLIOGRAPHY AND RESOURCES.


JENKINS, Henry + FORD, Sam + GREEN, Joshua (2013) Spreadable Media: Creating value and Meaning in a Networked Culture. New York: New York University Press.
SENNET, Richard (2005) The Culture of the New Capitalism. New Heaven: Yale University Press.
EAGLETON, Terry (2000) The idea of Culture. London: Blackwell Manifestos.
WILLIAMS, Raymond (1976) Keywords: A Vocabulary of Culture and Society. London: Fontana.
BARTHES, Roland (1957) Mythologies. Paris: Editions du Seuil.

Teaching and learning material

      Material
             7pp.27february.pptx 
             2pp.11january2018.pptx 
             3pp.16january2018.pptx 
             4pp.23january2018.pptx 
             5pp.30january2018.pptx 
             bibliography.pdf 
             1pp.9january2018.pptx 
             6ppnovideos.13february2018.pptx 
             programme2018imribas.culturalcommunicationandinformation.pdf 
            CAST- 180220_pepezapata.pdf 
            CAST- 180219_pepezapata.pdf 
            CAST- 180305_pepezapata1.pdf 
            Comunicación Cultural - Accesibilidad CCCB uic-comunicacioncultural-accesibilidadcccb.pdf 
            Cultural stadistics Europe 2015 culturalstadistics2015.pdf 
            Encuesta hábitos y consumo cultural España 2014-15 encuesta_de_habitos_y_practicas_culturales_2014-2015_sintesis_de_resultados.pdf 
            Estudios de Público en Museos Iberoamericanos 2014 publicosmuseosiberoamericanos.pdf 
            UIC- Comunicación Cultural Calendario curso 2017-18 uic-comunicacioncultural-calendario2017-2018.pdf 
            UIC- ComunicacióN Cultural PLAN DE COMUNICACIÓN uic-plancomunicacion-esquema.pdf 
            UIC- Comunicació Cultural Sesión introducción guía asignatura uic-sessionintro-guiaasignatura.pdf 
            UIC- Comunicación Cultural REDES SOCIALES xarxessocials-presentacio?_def2.pdf 
            UIC-Comunicación cultural - Presupuesto Plan de Comunicación uicpresupuestoplancomunicacion.pdf 
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