Innovation and Product Development
Main language of instruction: Spanish
Other languages of instruction: Catalan
Head instructor
Professor: Dr. Anna Maria Sánchez Granados
PhD on Business Management, Executive Master in Public Administration, Telecommunications Engineer, Technical Engineer in Electronics
Owner at ITimes Advisers, SL Accompanying institutions in all stages of innovation management, from the detail of the strategy to the exploitation of results,
She was CEO at the Research, Development and Technological Innovation Accreditation Agency, AIDIT for 11 years. A pioneer company in the development of certification processes of R&D&i
Member of various national and international technical committees related to R & D and Innovation: International Expert for CEN and ISO in Innovation Management Systems, Assessment and Partnership Working Groups; Member of the Technical Committee for R&D and Innovation Standardization at AENOR.
Teacher at masters and postgraduates modules of R&D, Innovation and Technology Transfer Management in public and private universities: UPC, FPC, UB, Ramon Llull, ESADE, EOI, EADA. Training courses "in company" for different public and private organizations
This course presents the most effective methodologies for managing innovation and development of new products and services, from an idea to its invention and commercial exploitation in the shortest Time to Market.
In addition, its application in the business field will be presented through the study of real cases of companies that stand out for their innovation
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To master and be able to put into practice the most effective current methodologies to manage innovation and the development of new products and services, moving from an idea to its invention and commercial exploitation in the shortest Time to Market.
This requires understanding that innovation is the result of business strategy, recognizing the value of talent in the key individuals of the process and creating an optimal organization for the development of new products in innovation projects that achieve the objectives of quality, costs and deadlines.
Once the course is finished, the student:
Basic:
Trott, Paul "Innovation Management and New Product Development", 6th new edition, Editorial Pearson, 2016
CEN/TS 16555 Innovation Management Standards
Suggested:
Barba, E. “Innovación:100 consejos para inspirarla y gestionarla”, 6th edition. Editorial Libros de cabecera, 2011.