Universitat Internacional de Catalunya - Barcelona

Management by Missions

• code 13450
• course 4
• term Semester 2
• type op
• credits 3

Main language of instruction: Spanish

Other languages of instruction: Catalan, English

Head instructor

Dr. Carlos REY - carlosrey@uic.es

Office hours

At the end of the class and by appointment by e.mail: carlosrey@uic.es

Management by missions is an innovative management method that combines the search for profit with the development of a purpose (Purpose and Profit). Through tools and methodologies validated in practice, management by missions guides the traditional management models towards people-centered management. Managing by missions is to make this discovery emerge in each person, in organizations of tens, hundreds and thousands of individuals, releasing an enormous force of personal motivation.

In the development of the subject, the discussion of practical cases, teamwork sessions, conferences of invited speakers, visits to companies and consulting experiences will prevail. Students will have the opportunity to see firsthand how companies transform their organizations through management by missions and will be trained in the development of practical tools for its implementation.

Basic general knowledge of business strategy and organization is required.

• Achieve an advanced understanding of the concept of business management and the different ways of exercising its development.
• Know the main techniques and tools of the management by missions.
• Learn to combine the human and technical dimension of management.
• Present and defend personal beliefs convincingly.

• 33 - To be able to search for, interpret and convey information.
• 37 - To be able to apply managerial methods, tools and techniques.
• 38 - To be able to connect the main variables (both formal and informal) which influence human behaviour in an organisation.
• 50 - To acquire the ability to relate concepts, analyse and synthesise.
• 51 - To develop decision making skills.
• 52 - To develop interpersonal skills and the ability to work as part of a team.
• 54 - To be able to express one’s ideas and formulate arguments in a logical and coherent way, both verbally and in writing.
• 56 - To be able to create arguments which are conducive to critical and self-critical thinking.
• 62 - To acquire mechanisms that facilitate the adoption of ethical commitments.
• 63 - To be able to analyse business related behaviour and decisions and evaluate them from an economic, social and ethical point of view.
• 65 - To acquire the ability to put knowledge into practice.

In this subject we will see how to develop companies with greater impact on society and, in turn, we will learn the key processes that drive a full professional life, focused on the personal purpose of each individual. On the conceptual side, we will study the economic, strategic, organizational, social and anthropological foundations of management by missions. In the practical side, which will be the main focus of this subject, we will study and discuss real cases of management by missions in companies from different countries and sectors.

1. Introduction

1.1. Management models and paradigms: tasks, objectives and missions

1.2. Corporate culture: analysis, typology and change management

1.3. Purpose: coherence, authenticity and integrity

2. Strategy:

2.1. New paradigms of strategic management: institutional strategy

2.2. Strategic Logic: from the causal logic to the logic of appropriateness

2.3. Purpose driven strategy: the purpose model canvas and other integrated tools.

3. Management systems:

3.1. The missions' chart: participated missions

3.2. The missions scorecard and indicators

3.3. Missions management tools

4. Leadership:

4.1. Leadership models: transactional, transformational and transcendent

4.2. Missions driven leadership

4.3. Six key processes to discover and live your leadership purpose

• Lectures.
• Discussion with managers of companies that practice management by missions in different countries and sectors.
• Visits to companies and institutions from our environment that practice direction by missions (e.g. ISS Facility Services, Semillas Fitó, Basilica of the Sagrada Familia).
• Teamwork.
• Study of practical cases.
• Practical learning of consulting tools.

Evaluation

- 50% intermediate and final exam (25% -25%)

- 35% case discussion and class participation

- 10% research work about values

- 5%  article presentation

• Rey, C.; Bastons, M.; Sotok, P., (2019), "Purpose-driven Organizations: Management Ideas for a Better World", Palgrave Macmillan, USA.
• Rey, C., & Bastons, M. (2018). "Three dimensions of effective mission implementation". Long Range Planning, 51(4), 580-585.
• Rey, C.; Chinchilla, N.; Pitta, N., (2017), "Objectives are SMART missions are WISE", IESE Insight, 2, 45-51
• Cardona, P.; Rey, C., (2008), "Management by Missions", Palgrave, New York.