Subject

Tools for Managing Culture

  • code 05255
  • course 1
  • term Term 1
  • type OB
  • credits 3

Main language of instruction: English

Other languages of instruction: Spanish

Teaching staff

Head instructor

Office hours

Upon request and coordination.

Introduction

In the 21st century it is impossible to think of Culture and Management as two separate spheres.

As cultural managers, we are mostly managing “cultural companies and/or products” in an open market, open to an unlimited set of audiences, consumers and stakeholders. In addition to appreciating cultural products, we need to understand the dynamics that affect the behavior of  such “companies and products” in the market.

A good point to start is to acquire a global theoretical framework followed by practical tools used in management. Throughout the course, the students get accustomed to the most relevant concepts and vocabulary: Organizational structure, decision-making, management functions, assets and liabilities, revenues and expenses, balance sheets and cash flows, present and future values, opportunity costs, etc. These will be some of your tools and companions along the road to realize your future aspiration as cultural manager. 

Pre-course requirements

A passion for art and culture, and a desire to understand how they can be managed in a professional context.

 

Some financial background can help, and the same applies to art and cultural studies. However, the course is designed for students from all backgrounds.

Objectives

  • To provide the students with a theoretical framework.
  • To complement the theory with practical orientation for applying the theory.
  • To understand the management process as well as the managerial functions and methods.
  • To understand the different forms of business and non-profit organizations.
  • To understand the different financial statements.
  • To understand the financial peculiarities of cultural companies and investments.
  • To understand the time value of money and the opportunity cost concept.
  • To understand the cost behavior for a company over time.
  • To acquire exposure to practical case studies from different parts of the world.

Competences / Learning outcomes of the degree programme

Basic Competences

  • To know how to apply the knowledge acquired and the ability to resolve problems in new or little known environments within broader or multidisciplinary contexts related to the area of study.
  • To incorporate knowledge and deal with the complexity of formulating judgements based on information which, being incomplete of limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgements.

General Competences

  • To search for and/or administer economic resources within the framework of an institution, a company, or a programme, project or cultural service.
  • To demonstrate an ability to be open and flexible in attending to cultural and social diversity in the environment.

Cross-Disciplinary Competences

  • To design, direct, produce and evaluate projects, programmes, strategies, policies or cultural actions which involve a wide variety of different professional profiles, agents and institutions.
  • To identify and use the main tools and economic management methods that are applicable in the various cultural organisations, depending on their mission (public, non-profit or for-profit).

Learning outcomes of the subject

  • Apply the knowledge acquired and the ability to resolve problems in new or little known environments within broader or multidisciplinary contexts related to the area of study.
  • Incorporate knowledge and deal with the complexity of formulating judgements based on information which, being incomplete of limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgements.
  • Search for and/or administer economic resources within the framework of an institution, a company, or a programme, project or cultural service.
  • Show flexiblity in attending to cultural and social diversity in the environment.
  • Design, direct, produce and evaluate projects, programmes, strategies, policies or cultural actions which involve a wide variety of different professional profiles, agents and institutions.
  • Identify and use the main tools and economic management methods that are applicable in the various cultural organisations, depending on their mission (public, non-profit or for-profit).

Syllabus

First Block: Organizational Tools

1- Introduction to Management 

Management models, skills and functions, formal and informal organization, etc. 

2- Forms of Business and Non-Profit Organizations

Proprietorships, Partnerships, Corporations; concepts of efficiency and effectiveness, etc.

3- Business Environment Analysis

Macro and Micro Environment; sector, industry and competition; etc.

4- The Cultural Sector

Cultural industries, peculiarities, etc.

 

Second Block: Financial Tools

5- Cost Components

Types of costs for a project/company, opportunity cost, etc.

6- Break-Even Analysis

Contribution margin, break-even point, operational risk, etc.

7- Investments

Investment evaluation, time value of money, etc.

8- Evaluation of Projects

Capacity utilization, pricing, special price regimes, activity lines, etc.

9- Decisions with uncertainty

Evaluation of action plans, elements of a decision, type of information, etc.

 

Third Block: Human Resources Tools

10- Human Resource Management

Organizational structure, HR policies, functions, etc.

11- Work Flow

Systems and methods to analyze work.

12- Personnel

Structure, selection, productivity, benchmarks, evaluation, promotion, etc.

13- Salary and Compensation

Salary policy, fringe benefits, guiding principles and concepts, etc.

 


Chapter  Sessions

Chapter  Sessions

Chapter  Sessions

Chapter  Sessions

Teaching and learning activities

In person

 The general methodology of the course is a combination of conceptual presentations from lecturers and experts in the field accompanied by core reading assignments on specific areas to complement the concepts discussed in class. 

Students will be set mini-assignments to collect and share case studies from their own countries. Enriching debate in class with international examples to illustrate the issues.  

The course has a coordinator who teaches many of the sessions, but is complemented by additional specialists in different topics and practical sessions.

 

Evaluation systems and criteria

In person

Class Participation          20%

Group Work                    30%

Final Exam                      50%

Bibliography and resources

Making Money, Making Meaning: Directions for the Arts and Cultural Industries in the Creative Age. Lisa Andersen and Kate Oakley. Cambridge Scholars Publishing; new edition (January 12, 2008)

The Economics of Arts and Culture. James Heilbrun and Charles M. Gray. Cambridge University Press; 2 edition (April 23, 2001)

Management and the Arts. William J Byrnes. Focal Press; 4 edition (October 13, 2008)

Managing a Non-Profit Organization in the Twenty-First Century. Thomas Wolf. Fireside / Simon & Schuster; Revised & Updated edition (June 15, 1999)

Art Management: Entrepreneurial Style. Giep Hagoort. Eburon Publishers, Delft; 1 edition (February 15, 2004)

Principles of Accounting. Needles / Powers / Crosson. South-Western College Pub; 10 edition (January 12, 2007)

Essentials of Managerial Finance. Weston / Besley / Brigham. South-Western College Pub; 14 edition (May 24, 2007)

Creative Industries: Contracts between Art and Commerce. Richard E. Caves. Harvard University Press (June 30, 2000)

Management and Creativity: From Creative Industries to Creative Management. Chris Bilton. Wiley-Blackwell; 1 edition (September 18, 2006)

Managing Creative People: Lessons in Leadership for the Ideas Economy. Gordon Torr. Wiley (June 3, 2008)

The Cultural Industries. David Hesmondhalgh. Sage Publications Ltd; 2nd edition (April 13, 2007)

Entertainment Industry Economics: A Guide for Financial Analysis. Vogel Harold L. Cambridge University Press; 7 edition (April 23, 2007)

Managing Cultural Assets from a Business Perspective. Laura Price and Abby Smith. Commission on Preservation & (July 2000)

Teaching and learning material

      Material
            Apuntes Organitzación 10.organizacion.doc 
            Apuntes sobre Motivación 44.motivacion.doc 
            Balance de ARMON balancearmon.xls 
            Caso Eurocultura eurocultura.cas.doc 
            Caso Festival de Prochene festivaldeprochene.cas.doc 
            Caso Galería Soler casgaleriasoler.doc 
            Caso Hamblet hamlet.doc 
            Caso museo de arte museodearte.caso.doc 
            Caso Picblau picblau.doc 
            DAVID ROSELLÓ - Els agents i els models de la gestió losagentesylosmodelosdelagestion.ppt 
            DISEÑO ORGANIZATIVO disenoorganizativo.ppt 
            ENGLISH 2014 Final Exam finalexam-tools-2014.pdf 
            ENGLISH Case Study 01 - Damien Hirst vs. Economic Crisis casestudy1-damienthirstvs.economiccrisis.pdf 
            ENGLISH Case Study 02 - Inside Amazon casestudy2-insideamazon.pdf 
            ENGLISH Case Study 03 - National Geographic Blues casestudy3.pdf 
            ENGLISH Case Study 04 - Amazon & the Clash of Titans casestudy4-amazonatheclashoftitans.pdf 
            ENGLISH Case Study 05 - Creative Economy casestudy5-variouscasestudiesoncreativeeconomy.pdf 
            ENGLISH Case Study 06 - Variable Costs for Crafts casestudy6-variablecostbehaviorforartsandcraftsbusinesses.pdf 
            ENGLISH Case Study 07 - Time Value of the Thyssen-Bornemisza  casestudy7-timevalueofthethyssen-bornemisza.pdf 
            ENGLISH Case Study 08 - Global Art Market Value casestudy8-globalartmarket.pdf 
            ENGLISH Case Study 09 - Annual Report, Buffet's Way casestudy9-annualreport,buffetsway.pdf 
            ENGLISH Case Study 10 - Building a Balance Sheet casestudy10-buildingabalancesheet.pdf 
            ENGLISH Case Study 11 - Exercises on Financial Statements casestudy11-exercisesonfinancialstatements.pdf 
            ENGLISH Case Study 12 - Pricing Modigliani's Nude casestudy12-pricingmodiglianisnude.pdf 
            ENGLISH Case Study 13 - Charlie Hebdo casestudy13-charliehebdo.pdf 
            ENGLISH Case Study 14 - Get More Perks casestudy14-getmoreperks!.pdf 
            ENGLISH - Class 01 1.introductiontoculturalmanagement.ppt 
            ENGLISH - Class 02 2.basicsofmanagement.ppt 
            ENGLISH - Class 03 3.typesoforganizations.ppt 
            ENGLISH - Class 04 4.analyzingbusinessenvironments.ppt 
            ENGLISH - Class 05 5.thecreativeeconomy.pptx 
            ENGLISH - Class 06 6.costbehaviorabreak-evenanalysis.ppt 
            ENGLISH - Class 07 7.timevalueofmoney.pdf 
            ENGLISH - Class 09 9.financialstatementsii.pdf 
            ENGLISH - Class 10 10.financialstatementsconsiderations.ppt 
            ENGLISH - Class 11 11.excercisesonfinancialstatements.ppt 
            ENGLISH - Class 12 12.decisionswithuncertainty.ppt 
            ENGLISH - Class 13 13.hrmanagement.ppt 
            ENGLISH - Class 14 14.hrpolicies.ppt 
            ENGLISH - Class 15 15.finalreview.ppt 
            ENGLISH - Exercises on Break-Even and Time Value of Money exercisesonbreak-evenatimevalueofmoney.ppt 
            ENGLISH Group Assignment 1 - MoMA  themoma-financialstatements2008.pdf 
            ENGLISH Group Assignment 2 - Guggenheim  guggenheim-financialstatements2008.pdf 
            ENGLISH Reading 01 - Civilization of the Spectacle 1.civilzationofthespectacle.pdf 
            ENGLISH Reading 02 - The Steve Jobs Way 2.thestevejobsway.pdf 
            ENGLISH Reading 03 - Small & Medium-Sized Enterprises 3.smallamedium-sizedenterprises.pdf 
            ENGLISH Reading 04 - The Medici, Godfathers of the Renaissance 4.themedici,godfathersofthereniassance.pdf 
            ENGLISH Reading 05 - Intercultural Recycling 5.interculturalrecycling.pdf 
            ENGLISH Reading 06 - Cultural Economics for Museums 6.culturaleconomicsformuseums.pdf 
            ENGLISH Reading 06 - The Story of Art 6.thestoryofart.pdf 
            ENGLISH Reading 07 - The Rockefeller & the MoMA 7.therockefellersathemoma.pdf 
            ENGLISH Reading 08 - Saatchi's White Elephant 8.saatchiswhiteelephant.pdf 
            ENGLISH Reading 09 - Deutsche Bank's Art Program 9.deutschebanksartprogram.pdf 
            ENGLISH Reading 10 - Tips from a Loan Officer 10.tipsfromaloanofficer.pdf 
            ENGLISH Reading 11 - The British Museum Chairman's Letter 11.thebritishmuseumchairmansletter.pdf 
            ENGLISH Reading 12 - MoMA's New Symbol 12.momasnewsymbol.pdf 
            ENGLISH Reading 13 - Pricing for Cultural Differences 13.pricingforculturaldifferences.pdf 
            ENGLISH Reading 14 - Should CSR be Profitable? 14.shouldcsrbeprofitable.pdf 
            ENGLISH Reading 15 - Google's Death Benefits 15.googlesdeathbenefits.pdf 
            ENGLISH Report - UK Creative Industries Estimates 2015 ukcreativeindustrieseconomicestimatesjanuary2015.pdf 
            ENGLISH Report - UNCTAD Creative Economy Outlook 2018 unctadcreativeeconomyoutlookreport2018.pdf 
            ENGLISH Report - UNESCO Creative Economy Report 2013 unesco-unctadcreativeeconomyreport2013.pdf 
            ENGLISH Report - UNIDO Economic Diversification 2019 unidoeconomicdiversificationreport2019.pdf 
            Esquema Sistema operativo esquemasist.operativo.doc 
            Ejercicios sobre estructura de costes estructuradecostes.ejerc..doc 
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