Subject

Emotional Marketing

  • code 07825
  • course 1
  • term Semester 1
  • type OB
  • credits 1

Module: Global Trends

Matter: Group Dynamics

Main language of instruction: Spanish

Teaching staff

Head instructor

Aida CARRETERO - acarreterov@uic.es

Introduction

In this Emotional Marketing course we will introduce the student in the world of design related to emotions. In this five session course the student must present a work with the form of personal graphic CV.

In this final work we have to perceive what the student wanted to communicate using a graphic form and related to his personal emotions.

The final work will be presented during the last session and we will value the knowledge acquired in the treatment of images with programs like Photoshop and Indesign.

The skills  acquired in the use of this programs will be very useful as a tool for the rest of the career.

Pre-course requirements

No pre-course requirements are needed to enrol in this subject

Objectives

  • Generate self-knowledge with image and design programs.
  • Promote creativity, curiosity and innovation.
  • Understand and test the relationship between the initial idea and the final result.
  • Encourage oral and written communication in public speaking.
  • Be able to evaluate as a team and with criteria.

Competences / Learning outcomes of the degree programme

  • 04 - The ability of self assessment and professional self management
  • 11 - The ability to make judgments and well-argued critical assessments
  • 19 - The ability to memorise
  • 22 - The ability to generate debate and reflection
  • 92 - The ability for analysis, synthesis and critical judgment

Learning outcomes of the subject

  • Acquire basic knowledge of the emotions applied to graphic design.
  • The students will be introduced in the practical use of design programs as Photoshop and Indesign.
  • The students will acquire skills for public speaking.

Syllabus

Session I:

  • What is emotional marketing?
  • Explanation of the final work

Session II:

  • Introduction to Photoshop

Session III:

  • Introduction to Indesign

Session IV:

  • Practical help with final work

Session V:

  • Presentation and evaluation of the works

Teaching and learning activities

In person

TRAINING ACTIVITY
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students.
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested.

Evaluation systems and criteria

In person

Practice and required final work.

EVALUATION SYSTEMPERCENTAGE
Work placements
100

Bibliography and resources

Photoshop Tutorials: https://helpx.adobe.com/en/photoshop/tutorials.html

Indesign Tutorials: https://helpx.adobe.com/indesign/tutorials.html

Examples of emotional marketing:

  • www.marketinglovers.net
  • http://www.eliaguardiola.com/
  • www.seomental.com

Behance: Portal of design projects

Image manager: https://www.shutterstock.com

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