Workshop (network Project)
Module: Audiovisual Creation Techniques
Matter: Workshop
Main language of instruction: Spanish
As the name of the subject, Network Project itself, focuses on work that students develop throughout the semester.
It is the realization of a free blog theme that will grow, depending on the various parameters that theory is going to bestow.
Computer in classroom is required for the development of the course and prior knowledge of computer user level.
The aim of the course is that students check how to grow a project in the network, it can analyze all the variables:
- Proposed themes
- Name Selection
- Tickets, selection of images in photo libraries, links to other articles, etc.
- Use of social networks in the benefit of own blog (Facebook, Twitter, Instagram, Pinterest, Snapchat and LinkedIn)
- Knowledge of the use of social networks in the business world.
- The application of dayketing and other content management tools (Inboud Marketing).
- Advertising on the network and its differences with conventional advertising.
- Creativity in other countries in the Internet environment.
The result is a thorough job, with track that leads students to overcome the challenges Biweekly are proposed on creating your own blog.
1. Internet
2. Google and its business model (SEO / SEM)
3. Blogs
4. Social networks
a. Facebook
b. Instagram
c. Twitter
d. Pinterest
e. LinkedIn
f. Snapchat
5. Social networks in business
6. Internet advertising
7. Youtube
8. The QR codes and other new technologies
9. The content marketing
The methodology is based on bi-weekly challenges for each blog. In addition, each week the theoretical session to be applied in your personal blog crecimeinto is taught.
Each month features a visit from a prestigious professional commenting issues about what is working:
- Recognition Bloguero
- Creative interactive marketing
- Steering Internet company
- Repsonsable digital marketing
TRAINING ACTIVITY | ECTS CREDITS |
---|---|
Peer learning. The aim of this activity is to ensure that students gain the ability to analyse and be critical. One way of achieving this is by correcting their peers' exercises and results, etc. Each student will be evaluated twice: as both a recipient and a transmitter of critical knowledge. | 1 |
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 1 |
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 1 |
Workshop. Advanced and intensive workshops of a longer duration, led by lecturers and/or foreign professionals, in which the language used is English. These culminate in the creation of a professional or semi-professional product which is also produced in English. | 1 |
60% Note: Depending on the challenges overcome in creating your own blog
40% Note: End of course exam