Universitat Internacional de Catalunya

Innovation and Product Development

Innovation and Product Development
3
11237
1
First semester
OB
Main language of instruction: Spanish

Other languages of instruction: Catalan

Teaching staff


Dra. SÁNCHEZ GRANADOS, Ana María - amsanchez@uic.es

Email: amsanchez@uic.es with Subject: TUTORIA

Video call: At a previously agreed date.

Face-to-face: Before or after class hours at an agreed date.

Introduction

In the event that the health authorities announce a new period of confinement due to the evolution of the health crisis caused by COVID-19, the teaching staff will promptly communicate how this may effect the teaching methodologies and activities as well as the assessment.


This course focuses on the need to view innovation as a process of management and recognizing that this is what drives change and development. These changes and developments are a direct result of the management decisions that are made. Over the duration of this course, we will try to grasp the iterative nature of innovation and express of innovation as a cycle with countless interconnections. This cyclical concept will allow us to show how businesses collect information over time, how they employ technical and social knowledge, and how they formulate an attractive and profitable venture.  In doing so, the course will give insight into how innovation facilitates the development of important links and associations to convene the various areas of expertise required for a business venture.

Pre-course requirements

No prior courses or knowledge is required.

Objectives

Master and become capable of putting the most efficient and up to date methods of innovation into place to manage the development of products and services, moving from an idea to the production phase and commercial exploitation in the shortest Time to Market possible.


This requires understanding that innovation is a result of business strategy, of recognizing the value of key individuals in the business process and creating the optimal structure and environment for the development of products through innovative projects that achieve high  objectives of quality and cost and meet performance deadlines.

Competences/Learning outcomes of the degree programme

  • CB10 - To have the learning skills that allow them to continue studying in a way that will mostly need to be self-managed or autonomous.
  • CE3 - Identificar los principales conceptos y metodologías desarrollados para gestionar la innovación e introducirlos con éxito dentro de la empresa.
  • CG1 - Capacidad de organización y planificación del trabajo, teniendo en cuenta posibles adversidades que requieran de la adaptación a nuevas situaciones.
  • CG2 - Capacidad de trabajo e integración en equipos humanos de trabajo multidisciplinares y multiculturales, y si procede, asumir el liderazgo.
  • CG3 - Capacidad para generar nuevas ideas y evaluar de forma crítica las alternativas en presencia de múltiples criterios y actores.
  • CT4 - Aplicar los conocimientos adquiridos para la resolución de problemas en entornos nuevos o poco conocidos dentro de contextos multidisciplinares relacionados con el área de estudio.

Learning outcomes of the subject

Once the course is completed, the student will:

  • Understand the importance of innovation and management in an uncertain business environment
  • Become capable of identifying the factors which businesses must focus on managing for innovation to be successful
  • Understand that innovation is a complex business process that requires management
  • Recognize the importance of a design and strategy in the process of innovation
  • Grasp the legal mechanisms for the protection of intellectual property

Syllabus

  • Introduction to the management of innovation.  
    • Definitions and debate around the importance of innovation in the business world
    • 1st Case Study: Apple
  • National systems of innovation and entrepreneurship.
    • 2nd Case Study: Pizza delivery via unmanned drones
  • Management of innovation within businesses.
    • 3rd Case Study: Gore-Tex (WL Gore Assoc.)
  • Innovation and Operation Management
    • 4th Case Study: Innovation in the production line.
  •  Protection of intellectual property
    • Patents
    • 5th Case Study: Prices, patents and benefits in the pharmaceutical industry.
  • Management of expertise within the organization
    • Key capabilities and characteristics
    • 6th Case Study: the cork sector
  •  Strategic networking and alliances
    • Types of alliances
    • The war for standardization
    • 7th Case Study: Sony Blu-ray
  •  Management of Innovation + Development (I+D)
    • 8th Case Study: Viagra de Pfizer 
  •  Management of I+D projects
    • 9th Case Study: CSI and the ADN sector
  •  Open innovation and the transfer/sharing of technology
    • 10th Case Study: How the development of electronic sensors revolutionized disposable diapers
  • Business Models 
    • 11th Case Study: Munich Gases: teeth whitener
  • Brand and Product Strategy
    • 12th Case Study: Umbrella Wars: GustBuster and Senz
  •  Development of new products
    • 13th Case Study: Innocent Smoothies
  • Innovation of new services
    •  14th Case Study: eBay
  • Investigating the marketing its influence on the creation of new products
    • 15th Case Study: Dyson
  • Managing the process of creating a new product
    • 16th Case Study: 3M

Teaching and learning activities

In person



The course works through: 

  • Methodologies: advanced classes making use of a case study structure that requires independent work from the student to prepare each case in groups.
  • Forum
  • Directed studies

As a result there are distinct formative activities:

  • Theory classes where the professors will explain the fundamental concepts used to interpret case studies.
  • Problems: Classroom debates on the case studies prepared by the student groups, discussing the problems posed by the reference textbooks. 

The book  “Innovation Management and New Product Development”, 6th edition, by  Paul Trott, Editorial Pearson, 2016 contiene los 16 casos que deberán ser preparados en grupo y debatidos en clase.

Evaluation systems and criteria

In person



 

AVERAGE GRADE OF 2 CASES PREPARED BY GROUP

40%

INDIVIDUAL WORK

40%

PARTICIPATION

20%

 

Bibliography and resources

Mandatory:

  • Trott, P. (2016). "Innovation Management and New Product Development", 6th new edition. Editorial Pearson.

Recommended bibliography: 

  • CEN/TS 16555 Innovation Management Standards
  • Barba, E. (2011). “Innovación:100 consejos para inspirarla y gestionarla”, 6ª edició. Editorial Libros de cabecera.
  • 3M. (2011). 3M Innovation Story
  • Batelle, J. (2005). "The Search. How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture", Portfolio.
  • Chesbrough, H. (2006). "Open Innovation: The New Imperative for Creating And Profiting from Technology". Harvard Business School Press.
  • Day, G.S. (2007). "Is it Real, Can We Win? Is It Worth Doing?. Harvard Business Review, December issue.
  • Immelt, J.R., Govindarajan, V., Trimble, C. (2009). "How GE is disrupting itself", Harvard Business Review, October issue.
  • MacCormack, A. (2001). "Product-Development Practices that work: How Internet Companies Build Software". MIT Sloan Management Review, January 15 issue.
  • Mazzucato, M. (2013). "The Entrepreneurial State". Anthem Press.
  • PMI. (2017). "PMI Lexicon of Project Management Terms", Version 3.2. Project Management Institute, Inc.

Relevant websites:

Videos of interest:

Teaching and learning material


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