Universitat Internacional de Catalunya
Qualitative Marketing Research
Qualitative Marketing Research
3
13851
3
Second semester
op
Main language of instruction: Spanish
Teaching staff
Introduction
In the event that the health authorities announce a new period of confinement due to the evolution of the health crisis caused by COVID-19, the teaching staff will promptly communicate how this may effect the teaching methodologies and activities as well as the assessment.
Competences/Learning outcomes of the degree programme
- 32 - To acquire problem solving skills based on quantitative and qualitative information.
- 33 - To be able to search for, interpret and convey information.
- 36 - To interpret quantitative and qualitative data and apply mathematical and statistical tools to business processes.
- 41 - To be able to descriptively summarise information.
- 50 - To acquire the ability to relate concepts, analyse and synthesise.
- 52 - To develop interpersonal skills and the ability to work as part of a team.
- 53 - To acquire the skills necessary to learn autonomously.
- 54 - To be able to express one’s ideas and formulate arguments in a logical and coherent way, both verbally and in writing.
- 60 - To acquire knowledge that promotes respect for other cultures and habits.
- 64 - To be able to plan and organise one's work.
- 65 - To acquire the ability to put knowledge into practice.
- 66 - To be able to retrieve and manage information.