Universitat Internacional de Catalunya
Persuasive Communication
8538
2
First semester
OB
Communication
ComunicaciĆ³n persuasiva
Main language of instruction: Spanish
Teaching staff
Introduction
In the event that the health authorities announce a new period of confinement due to the evolution of the health crisis caused by COVID-19, the teaching staff will promptly communicate how this may effect the teaching methodologies and activities as well as the assessment.
Competences/Learning outcomes of the degree programme
- 05 - The ability to organise time and workspace
- 08 - The ability of critical analysis, synthesis, concretion and abstraction
- 10 - The ability to confront difficulties and resolve problems
- 11 - The ability to generate debate and reflection
- 12 - The ability to meet deadlines, develop the ability to be punctual and respect for human, technical and material resources
- 13 - The ability to create spoken and written communication
- 14 - Knowledge and mastery of rhetoric and oratory to communicate own ideas
- 15 - Knowledge and mastery of body language and techniques for public speaking
- 16 - The ability to manage, analysis and reflect on content
- 20 - Knowledge and mastery of bibliographic media
- 22 - Knowledge and mastery of the distinction between opinion and information / colloquial and cultured register
- 24 - The ability to plan and organize both short term and long term projects
- 25 - The ability to maximize creative development
- 27 - The ability to adapt to distinct audio visual publics and markets.
- 37 - The ability to contextualize and critically analyze the organizational structure of global communication
- 44 - The ability to adapt to new audiovisual formats
- 49 - The ability to write fluent texts, step outlines or scripts
- 50 - The ability to adapt, understand and apply the expressive possibilities of new technologies and future changes
- 51 - Knowledge and mastery of the functioning of Corporate and Institutional Communication.
- 53 - Lingustic ability in Catalan, Spanish and English