Design
Main language of instruction: Spanish
Head instructor
With a focus on practice, the subject is an introduction to design the tools to provide sufficient power to prepare an optimal presentation of the Final Grade Project.
None.
Los/as estudiantes:
1. Manejarán con soltura el software de edición gráfica.
2. Sabrán cómo utilizar los recursos gráficos en proyectos periodísticos o de comunicación.
3. Podrán diseñar productos periodísticos en coherencia con la realidad estructural del sector.
This course aims to introduce techniques and resources that allow the use of the notions
and tools of graphic design and the transformation of messages into a concept and a
graphic composition in journalistic publications.
Module 1: Editorial models
Introduction to graphic/editorial design
Main editorial models in the press
Contents in the journalistic design
Module 2: The Model (layout)
Printing area
Construction of the grid
Column system
Typographic adjustment
Module 3: Layout principles
The page
Navigation, composition, hierarchy
Rhythm. Symmetry / asymmetry. Whites
Module 4: Typo(graphic) system
Typographic selection
Sizes, readability
Line, line spacing, tracking / kerning
Graphic resources
Color spaces
Module 5: Presentation
Individual presentation to the group of the trunk project
Explanation of theoretical principles, case studies and technical procedures with practical exercises that strengthen the essence of each work platform will be combined.
The course is structured around individual practical short exercises. These exercises incorporate knowledge and concepts presented in class and help in formalizing the transverse exercise of the course, which is the Final Grade Project (in groups).
TRAINING ACTIVITY | ECTS CREDITS |
---|---|
Focused Praxis. Handing in occasional exercises to learn theory through practice. | 2 |
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 2 |
1st Call:
Attendance, intervention / attitude in class (10%).
Evolution of the project with periodic presentations / tutorials (30%).
Delivery / evaluation of the final project (60%).
2nd and 3rd Call:
Delivery / evaluation of the final project (100%).
EVALUATION SYSTEM | PERCENTAGE |
---|---|
Individual Work | 100% |