Universitat Internacional de Catalunya

Development of Media Projects

Development of Media Projects
6
10735
4
First semester
OB
Main language of instruction: Spanish

Other languages of instruction: Catalan

Teaching staff


Ms. SALMON CABELLO, Alejandro - asalmon@uic.es

Introduction

This course constitutes a laboratory for journalistic projects. By combining practical and theoretical dimensions, students will learn to conceptualize, develop, and distribute journalistic projects across the main sectors where they may pursue their professional careers: corporate communication, print and digital publications, transmedia and audiovisual journalism, as well as academic research in the field of communication.

Through case studies, the course aims to analyze the innovation and creativity of journalistic projects that have successfully entered the market and revitalized the field of journalism, without compromising the rigor and journalistic vocation required. Throughout the course, students will engage in designing content on current topics, assuming a specific role in each project they undertake.

Competences/Learning outcomes of the degree programme

  • 03 CG - The ability to work in a group
  • 04 CG - The ability to organise time and workspace
  • 07 CG - The ability to confront difficulties and resolve problems
  • 09 CG - The ability to innovate
  • 12 CG - The ability to listen
  • 13 CG - Positive and entrepreneurial spirit
  • 19 CE - The ability to elaborate a budget for a journalistic project.
  • 20 CE - The ability to plan and carry out journalistic projects
  • 23 CE - The ability to contextualize and critically analyze mass media products
  • 27 CE - The ability to understand and work with different agents of the journalistic profession
  • 29 CE - The ability to understand and apply different journalistic genres and formats
  • 33 CE - Knowledge and mastery of financing systems of different communication media
  • 35 CE - Knowledge and mastery of the digital culture
  • 39 CE - Knowledge and mastery of multimedia messages
  • 41 CE - The ability and capacity to interact in the environment
  • 42 CE - The ability to integrate the contributions of the environment
  • 48 CE - The ability of insight, ingenuity and creativity
  • 52 CE - The ability to adapt to changing circumstances
  • 54 CE - The ability to analyze and understand audiences

Learning outcomes of the subject

  • To be able to conceptualize journalistic projects in coherence with the structural reality of the sector.

  • To master the resources to drive a journalistic project.

  • To be able to devise strategic communication solutions based on the generation of journalistic content at the service of the objectives of any institution or company.

  • To structure, in theory and in practice, a comprehensive design that brings together the editorial aspects required to lead a written, radio, and visual project in today’s digital environment.

Syllabus

  1. The sector. Media evolution. Audiences
  2. The Idea
  3. Project development
  4. Budget. Financing. Advertisers 
  5. The value chain
  6. Rights and contract
  7. Production phases: Definition and design; Planning and development; Pre-production; Production; Post-production; Review
  8. Project management
  9. Promotion and marketing
  10. Commercialization and public presentation
+ INTERNATIONAL REPORTING WORKSHOP – The course includes a practical workshop spanning seven consecutive weeks, from Tuesday, September 16 to Tuesday, October 28, from 10:00 a.m. to 12:00 p.m. The objective is to train students as international reporters capable of working from Barcelona. The sessions will be organized as a collaborative newsroom, incorporating journalistic production dynamics. Throughout the workshop, students will complete two graded assignments: a pitch —a detailed proposal for an investigative report or a long-form journalistic project (documentary, podcast, etc.)— and an interview with a figure of international relevance.

Evaluation systems and criteria

In person



  • Final project: 70%
  • Three assignments during the course: 30%

Attendance: mandatory

 

INTERNATIONAL REPORTING WORKSHOP

  • Pitch: 40% (20% written submission, 20% oral presentation)
  • Interview: 40% (20% written submission, 20% oral presentation)

Attendance: 20%

Bibliography and resources

ANGELETTI, Norberto y OLIVA, Alberto (2002). Revistas que hacen e hicieron historia. Barcelona: Ediciones El Sol.

ARFUCH, Leonor (2004). La entrevista, una invención dialógica. Barcelona: Ediciones Paidós.

BARROSO, Jaime (2009). Realización de documentales y reportajes: técnicas y estrategias del rodaje en el campo. Madrid: Síntesis.

BRICHS, Xavier (2004). Reflejos de la realidad. Así son y así se hacen los mejores programas de reportajes de la televisión. Barcelona: Ed. Cims/Midac.

CALDWELL, Cath y ZAPPATERRA, Yolanda (2014). Diseño editorial. Periódicos y revistas / Medios impresos y digitales. Barcelona: Gustavo Gili.

CAMPI, Isabel (2020). ¿Qué es el diseño? Barcelona: Gustavo Gili.

CANGA LAREQUI, Jesús (1984). El diseño periodístico en la prensa diaria. Normas básicas. Barcelona: Editorial Bosch.

DE LATORRE, Blanca y LLAURADÓ, Ester (1999). Una imatge val més. La feina de l'ENG-videoperiodisme. Barcelona: Ed. Pòrtic.

DONDIS, Donis A. (2017). La sintaxis de la imagen. Introducción al alfabeto visual. Barcelona: Gustavo Gili.

FERNÁNDEZ, Federico y MARTÍNEZ, José (2004). Manual básico de lenguaje y narrativa audiovisual. Barcelona: Ediciones Paidós.

HALPERIN, Jorge (2004). La entrevista periodística. Intimidades de la conversación pública. Barcelona: Ediciones Paidós.

HELLER, Eva (2010). Psicología del color. Cómo actúan los colores sobre los sentimientos y la razón. Barcelona: Gustavo Gili.

JOHANSON, Kaj et al. (2011). Manual de producción. Recetas. Barcelona: Gustavo Gili.

LEWIS, Angharad (2016). ¿Quieres publicar una revista? Autoedición, diseño, creación y distribución de publicaciones independientes. Barcelona: Gustavo Gili.

LOCKWOOD, Robert (1992). Diseño de la noticia. Barcelona: Ediciones B.

LUPTON, Ellen (2011). Pensar con tipos. Guía clave para estudiantes, diseñadores, editores y escritores. Barcelona: Gustavo Gili.

MARÍN, Carles (coord.) (2017). Reporterismo de televisión. Guía de buenas prácticas del reportero audiovisual. Barcelona: Gedisa.

MARTÍNEZ COSTA, M. Pilar (coord.) (2002). Información radiofónica. Barcelona: Ariel Comunicación.

MARTÍNEZ COSTA, M. Pilar y HERRERA, Susana (2008). La crónica radiofónica. Madrid: Ediciones IORTV.

MARTÍNEZ DE SOUZA, José (1994). Manual de edición y autoedición. Madrid: Ediciones Pirámide.

MESTRES, Josep et al. (1996). Manual d'estil. La redacció i edició de textos. Barcelona: Eumo Editorial.

OLIVA, Llúcia y SITJÀ, Xavier (2007). Las noticias en radio y televisión: periodismo audiovisual en el siglo XXI. Barcelona: Ediciones Omega.

RODERO, Emma (2001). Manual práctico para la realización de entrevistas y reportajes para la radio. Salamanca: Librería Cervantes.

SUÁREZ CARBALLO, Fernando (2008). Fundamentos del diseño periodístico. Pamplona: EUNSA.

TENA PARERA, Daniel (2011). Diseñar para comunicar. Barcelona: Editorial Bosch.
— (2017). Diseño gráfico publicitario: diseño gráfico y dirección de arte publicitaria. Madrid: Editorial Síntesis.

VILALTA, Jaume (2006). El espíritu del reportaje. Barcelona: Publicacions i Edicions de la Universitat de Barcelona.
— (2007). El reportero en acción. Noticia, reportaje y documental en televisión. Barcelona: Publicacions i Edicions de la Universitat de Barcelona.

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