Universitat Internacional de Catalunya
Professional Presentations
Other languages of instruction: English, Spanish,
Teaching staff
Introduction
The objective of the course is to develop the capacity to communicate ideas with clarity, coherence, and persuasive rigor in order to enhance professional impact and effectiveness.
Throughout the program, participants engage in an in‑depth examination of the key components required to capture and sustain the attention of diverse audiences. The course addresses storytelling methodologies, principles of visual design, nonverbal communication strategies, and techniques for fostering emotional resonance with interlocutors.
It is a predominantly practical and experiential course, designed to promote applied learning and reflective practice.
Competences/Learning outcomes of the degree programme
- 25 - To understand the commercial function of a company and its objectives.
- 33 - To be able to search for, interpret and convey information.
- 38 - To be able to connect the main variables (both formal and informal) which influence human behaviour in an organisation.
- 41 - To be able to descriptively summarise information.
- 50 - To acquire the ability to relate concepts, analyse and synthesise.
- 52 - To develop interpersonal skills and the ability to work as part of a team.
- 54 - To be able to express one’s ideas and formulate arguments in a logical and coherent way, both verbally and in writing.
- 55 - To adopt good time management skills.
- 56 - To be able to create arguments which are conducive to critical and self-critical thinking.
- 58 - To be able to develop self-assessment exercises.
- 61 - To develop skills for adapting to new situations.
- 62 - To acquire mechanisms that facilitate the adoption of ethical commitments.
- 65 - To acquire the ability to put knowledge into practice.
- 66 - To be able to retrieve and manage information.
Learning outcomes of the subject
- Gain confidence in your public speaking by learning more about yourself and how others perceive you.
- Discover ways to structure solid arguments in a logical manner.
- Learn to manage your own emotions and those of others.
- Explore how to use basic tools and techniques to persuade and build bonds of commitment.
- Use both verbal and non‑verbal language to enhance your credibility and achieve your goals.
Syllabus
- The Power of Communication
- Mastering the Elevator Pitch: Impact in Seconds
- The 6 Key Questions for an Impactful Presentation: Why? Who? What? How? Where? When?
- The Art and Science of Storytelling
- Visual Magic: Design that Drives Action
- Total Eloquence: Verbal and Non‑Verbal Communication
- Connecting with the Audience: Strategies to Evoke Emotions
- Virtual Impact: Mastery of Online Communication
- Communication Without Borders: Resources for Multicultural Environments
- DISC and Its Impact on Communication and Professional Relationships
Evaluation systems and criteria
In person
The assessment will consist of:
- 10% class attendance, with a minimum of 70% of the sessions required for it to be counted.
- 30% evaluation of individual or group presentations
- 20% participation
- 40% exam
In the event of having to attend the second examination session to retake the course, a written assignment must be submitted. The maximum possible grade will be a 5.