Universitat Internacional de Catalunya

Sustainable Event Management, Sponsorship and Protocol

Sustainable Event Management, Sponsorship and Protocol
3
16222
3
First semester
OB
Main language of instruction: Catalan

Other languages of instruction: English, Spanish,

Introduction

Corporate events are a public relations strategy increasingly used by entities as they allow the personal relationship with customers, suppliers, and colleagues and to establish bound and experiences that last over time. In this workshop, you will learn to design, organize, and carry out various types of events and to solve the most common problems that arise in their development.

Pre-course requirements

No. 

Objectives

-          Know the particularities of events as a communication and marketing tool.

-          Learn and apply the techniques of event organization.

-           Acquire strategic skills for the design, management and planning of events

-          Develop the processes involved in the planning of an event

-          Know how to raise resources and funding in the organization of events

-          Learn how to plan sustainable and safe events.

Competences/Learning outcomes of the degree programme

  • CN06 - Recognise the principal artificial intelligence tools with applications in journalism.
  • CP01 - Work effectively in professional journalism teams, adapting to multidisciplinary and changing environments.
  • CP02 - Apply professional ethical principles and standards of academic rigour in journalism, recognising the current legal and ethical framework and respecting the fundamental right to equality between women and men, promoting human rights, a culture of peace and democratic values, including the use of inclusive, non-discriminatory and stereotype-free language.
  • CP03 - Analyse audiences within the digital media ecosystem in order to develop content for diverse audiences.
  • CP04 - Manage the technical, material and time-related resources of a journalistic project.
  • CP07 - Create innovative multimedia products by integrating graphic design, emerging technologies and elements of digital culture to communicate information in an engaging and accessible way across all devices.
  • CP08 - Implement strategic communication plans within organisations and institutions across different sectors, defining the organisation's messaging and public image.
  • CP11 - Apply internal and external communication strategies to build a favourable perception of an organisation among its stakeholders.
  • CP12 - Manage an organisation's internal communications to promote understanding of its values and organisational culture.
  • HB02 - Present and defend journalistic projects orally and in writing in Catalan, Spanish and English.

Learning outcomes of the subject

Students will be able to:

  1. To work confidently and professionally in a radio studio and a television studio.

  2. To use video and audio editing software, web design tools and graphic design software proficiently.

  3. To plan the resources and logistics required to launch a radio programme or podcast.

  4. To plan the resources and logistics required to launch a news or current affairs programme for television, social media and streaming platforms.

  5. To develop journalistic or communication projects on the internet.

  6. To use graphic resources in journalistic or communication projects, including AI-generated images and infographics.

  7. To convey the concept and focus of print journalism texts through photography.

  8. To acquire technical skills in the main technologies for recording and editing image and sound.

  9. To master the main techniques and technologies of digital design, including AI tools.

  10. To develop planning and leadership skills through event organisation and participation in press offices.

  11. To develop teamwork skills by fostering positive synergies that harness and maximise each team member’s talent.

Syllabus

  1. Event organization, design and planning.

  2. Event promotion.

  3. Resources required for event organization.

  4. Services required for events.

  5. Sustainable events.

  6. Safety.

  7. Protocol.

  8. Budget.

  9. Team management and coordination at an event.

  10. Evaluation of results.

Bibliography and resources

  • Huerta Molinero, Ana María (2023). “Comunicar persuasivamente mediante el binomio RRPP-RS en la organización de eventos sostenibles. Una orientación innovadora hacia la Agenda 2030 para el Desarrollo Sostenible en la etapa de pospandemia, donde Barcelona es referencia mundial”. Visual Review: International Visual Culture Review / Revista Internacional de Cultura Visual, vol. 14, n.º 1, monográfico “Discourse control. Trends, topics, causes and effects”. ISSN-e 2695-9631.

  • Gomes-Franco e Silva, Flávia (2019). Manual de los cinco sentidos: guía para crear eventos sensoriales. Redmarka. Revista de Marketing Aplicado.

  • Actos y eventos sostenibles en las organizaciones más responsables de España. El seguimiento de los criterios de la ISO 20121 en los eventos de las empresas líderes en el ranking MERCO (2022). Human Review.

  • Grupo Evento Plus (2023). Estudio de Mercado 2023 High Touch.

  • Conde, Bernad M. S. (2020). “Innovar en los eventos: Experiencias mediadas con realidad virtual y vídeo en 360”. Sphera Publica, vol. 1, n.º 20, pp. 141–159. Disponible en: https://sphera.ucam.edu/index.php/sphera-01/article/view/388

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