Universitat Internacional de Catalunya

Sustainable Event Management, Sponsorship and Protocol

Sustainable Event Management, Sponsorship and Protocol
3
16222
3
First semester
OB
Main language of instruction: Catalan

Other languages of instruction: English, Spanish,

Introduction

Corporate events are a public relations strategy increasingly used by entities as they allow the personal relationship with customers, suppliers, and colleagues and to establish bound and experiences that last over time. In this workshop, you will learn to design, organize, and carry out various types of events and to solve the most common problems that arise in their development.

Pre-course requirements

No. 

Objectives

-          Know the particularities of events as a communication and marketing tool.

-          Learn and apply the techniques of event organization.

-           Acquire strategic skills for the design, management and planning of events

-          Develop the processes involved in the planning of an event

-          Know how to raise resources and funding in the organization of events

-          Learn how to plan sustainable and safe events.

Syllabus

  1. Event organization, design and planning.

  2. Event promotion.

  3. Resources required for event organization.

  4. Services required for events.

  5. Sustainable events.

  6. Safety.

  7. Protocol.

  8. Budget.

  9. Team management and coordination at an event.

  10. Evaluation of results.

Bibliography and resources

  • Huerta Molinero, Ana María (2023). “Comunicar persuasivamente mediante el binomio RRPP-RS en la organización de eventos sostenibles. Una orientación innovadora hacia la Agenda 2030 para el Desarrollo Sostenible en la etapa de pospandemia, donde Barcelona es referencia mundial”. Visual Review: International Visual Culture Review / Revista Internacional de Cultura Visual, vol. 14, n.º 1, monográfico “Discourse control. Trends, topics, causes and effects”. ISSN-e 2695-9631.

  • Gomes-Franco e Silva, Flávia (2019). Manual de los cinco sentidos: guía para crear eventos sensoriales. Redmarka. Revista de Marketing Aplicado.

  • Actos y eventos sostenibles en las organizaciones más responsables de España. El seguimiento de los criterios de la ISO 20121 en los eventos de las empresas líderes en el ranking MERCO (2022). Human Review.

  • Grupo Evento Plus (2023). Estudio de Mercado 2023 High Touch.

  • Conde, Bernad M. S. (2020). “Innovar en los eventos: Experiencias mediadas con realidad virtual y vídeo en 360”. Sphera Publica, vol. 1, n.º 20, pp. 141–159. Disponible en: https://sphera.ucam.edu/index.php/sphera-01/article/view/388

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