Universitat Internacional de Catalunya
Design
Other languages of instruction: English, Spanish,
Introduction
With an eminently practical focus, the course is an introduction to editorial graphic design. In addition, it will provide sufficient tools to be able to carry out an optimal presentation of the Final Degree Project.
Pre-course requirements
No.
Objectives
- Understanding the role of design as responsible for all aspects of graphics and visuals.
- Learning the tools necessary to formalize ideas and values.
- Identification of the fundamental features to convey.
- Definition of an adequate visual language for all parts and formats.
- To acquire the basics of image processing programs and composition.
Syllabus
Module 1: Introduction to Design
1. Graphic Design: Characteristics and Elements
2. Color
3. Typography
4. Images
5. Composition
Module 2: The Principles of Artistic Composition
1. Division of Space
2. Unity
3. Emphasis
4. Balance
5. Direction
6. Continuity
7. Rhythm
8. Transitions
9. Movement
10. Figure-Ground Relationship
Module 3: Visual Communication
1. Problem Solving
2. Technical Problems
3. Semantic Problems
4. Effectiveness
5. Noise
Module 4: Composition of Text and Images
1. Introduction to Composition with Images and Text
2. Text Composition
a. Typographic Use and Function in Text
b. Typefaces and Characters
c. The Paragraph
d. Justification and Alignment
e. Line Length
f. Hyphenation
3. Composition of Images and Text
a. Visual Syntax
b. Balance
c. Tension
d. Leveling and Sharpening
e. Ambiguity
f. Attraction and Grouping
g. Positive and Negative
Module 5: Editorial Design
1. Typography and Legibility
a. Text Size and Body Type
b. Line Spacing
c. Line Length
d. Typographic Contrast
2. Grid
3. Visual Hierarchy
a. Typographic Sizes and Weights
b. Use of Color or Tonal Contrast
c. Strategic Placement of Elements
d. Separation using white space
4. Image and text-image relationship
5. Visual rhythm and coherence
6. Editorial style and identity
7. Color treatment
8. Format and medium
9. Technical quality and production
Module 6: Corporate Identity and Image
1. Introduction to corporate identity
2. Visual Identity Programs
3. Identity and Image
4. Corporate philosophy
5. Sign, Icon, and Brand
6. Symbol, logo, and color
7. Identity strategies
8. Visualization strategies
9. Principles
10. Basic construction of graphic identity
Module 7: Programs and Manuals
1. General structure
2. Basic units
3. Specific applications
4. Types of manuals