Universitat Internacional de Catalunya

Digital Journalism Projects

Digital Journalism Projects
6
16230
4
First semester
OB
Main language of instruction: Catalan

Other languages of instruction: English, Spanish,

Introduction

In this course we will learn what it takes to create a journalistic network project. We will see which are the distinctive features of internet as a medium, we will analyze the changes that the Internet has contributed to the business model of the media, and we will review the elements involved in a journalistic project network and discover the role of social networks. In addition, we will see which are the opportunities offered by the enterprising journalism and learn how to create an online project with the publishing tool WordPress.

Pre-course requirements

No. 

Objectives

  • To know the characteristics of the digital environment and its impact on the production, distribution and consumption of journalistic information.

  • To analyse business models, trends and entrepreneurial opportunities in digital media.

  • To design and develop an online journalism project by defining its value proposition, target audience, content and publishing strategy.

  • To apply information architecture, usability and design principles to improve the audience experience.

  • To create and publish multimedia journalistic content using digital tools and content management systems such as WordPress.

  • To use social media and other digital platforms to distribute content, encourage participation and connect with audiences.

  • To assess the sustainability prospects of a digital journalism project by analysing audiences, advertising and other revenue streams.

Competences/Learning outcomes of the degree programme

  • CN01 - Recognise contemporary social and media realities, contextualise historical events, and identify newsworthy issues at local, national and international levels.
  • CN03 - Recognise the specialist areas of contemporary journalism, including their characteristics, styles, sources and specific methodologies.
  • CN06 - Recognise the principal artificial intelligence tools with applications in journalism.
  • CP01 - Work effectively in professional journalism teams, adapting to multidisciplinary and changing environments.
  • CP02 - Apply professional ethical principles and standards of academic rigour in journalism, recognising the current legal and ethical framework and respecting the fundamental right to equality between women and men, promoting human rights, a culture of peace and democratic values, including the use of inclusive, non-discriminatory and stereotype-free language.
  • CP03 - Analyse audiences within the digital media ecosystem in order to develop content for diverse audiences.
  • CP04 - Manage the technical, material and time-related resources of a journalistic project.
  • CP06 - Produce innovative, multi-platform journalistic content using narrative techniques and approaches specific to each medium and format.
  • CP07 - Create innovative multimedia products by integrating graphic design, emerging technologies and elements of digital culture to communicate information in an engaging and accessible way across all devices.
  • HB01 - Interpret relevant data obtained from a variety of sources.
  • HB04 - Use a range of media research and documentation resources.
  • HB05 - Distinguish between information, opinion and manipulation, applying verification and source-checking techniques to debunk misinformation and identify content generated by artificial intelligence.

Learning outcomes of the subject

Students will be able to:

  1. To work naturally and professionally in a radio studio and a television studio.

  2. To use video-editing, audio-editing, web design and graphic design software proficiently.

  3. To plan the resources and logistics required to launch a radio programme or podcast.

  4. To plan the resources and logistics required to launch a news or current affairs programme for television, social media and streaming platforms.

  5. To develop journalistic or communication projects on the Internet.

  6. To use graphic resources in journalistic or communication projects, including images and infographics generated using artificial intelligence.

  7. To capture the concept and angle of print journalism texts through photography.

  8. To acquire technical skills in the main image and sound recording and editing technologies.

  9. To master the main digital design techniques and technologies, including artificial intelligence tools.

  10. To develop planning and leadership skills through event organisation and participation in press offices.

  11. To develop teamwork skills by fostering positive synergies that harness and maximise each team member’s talents.

Syllabus

Module 1: Writing for Digital Media

Module 2: Business Models and Trends in the Digital Environment

  1. Trends in Media in the Digital Environment
  2. Information Architecture, Design, and Usability
  3. Audience on the Internet
  4. Digital Advertising
  5. Business Models in Digital Media
  6. Social Media
  7. Talk: Project session for a new content app aimed at young people
  8. New Digital Formats and Trends
  9. Talk: Graphic Design Studio with a Focus on the Digital Environment and Apps

Bibliography and resources

Print version