Universitat Internacional de Catalunya
Audiovisual Production I
Other languages of instruction: Catalan, Spanish
Introduction
Introduction to audiovisual production. Study and analysis of the production process of fiction and other audiovisual genres, paying attention to the figure of the producer, the director/producer and the peculiarities of the audiovisual industry and markets.
Pre-course requirements
No.
Objectives
To introduce students to the process of creating an audiovisual product through a theoretical explanation of the concepts and phases of film and television production, and through learning the technique of audiovisual filming and editing.
Students must be able to tackle various audiovisual projects in which each and every one of the phases of audiovisual creation will be put into practice, as well as the main functions carried out in the project production process.
Competences/Learning outcomes of the degree programme
- CN01 - Recognise the different roles within artistic and technical production teams.
- CN02 - Identify the various stakeholders in the contemporary audiovisual sector, their roles and the operational dynamics of a digital and globalised environment.
- CN03 - Identify emerging trends and developments within the global audiovisual ecosystem, including new formats and production technologies.
- CN05 - Identify the key factors involved in assessing the economic, technical and creative viability of an audiovisual product in the current market.
- CN06 - Recognise the funding systems used by media groups and companies to support the production of audiovisual projects.
- CP02 - Critically examine contemporary social developments and contextualise audiovisual works appropriately.
- CP03 - Communicate information and original ideas effectively, both orally and in writing, in Spanish, Catalan and English.
- CP04 - Apply professional ethical principles and standards of academic rigour in the audiovisual field, respecting the fundamental right to equality between women and men, promoting human rights, a culture of peace and democratic values, including the use of inclusive, non-discriminatory and stereotype-free language.
- CP05 - Develop multi-platform scripts that take into account the specific characteristics of different audiovisual genres and formats.
- CP06 - Apply innovative image and sound techniques in audiovisual productions, integrating emerging technologies.
- CP07 - Create audiovisual content for commercial purposes, making full use of the expressive possibilities of multimedia environments and maximising creative potential through emerging digital technologies.
- HB01 - Use a range of media research and documentation resources.
- HB02 - Apply professional techniques in body language and voice presentation to create impactful audiovisual content.
- HB03 - Critically analyse contemporary audiovisual genres and formats using professional aesthetic and narrative criteria.
- HB04 - Use bibliographic resources, specialised terminology and linguistic structures in English effectively for professional communication in the audiovisual field.
Learning outcomes of the subject
Students will be able to:
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To stimulate artistic creativity by defining an individual style and developing lateral thinking.
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To master audiovisual language in order to create impactful content, integrating music into audiovisual narratives.
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To coordinate the teams and departments involved in the production or filming of a cinematographic work.
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To attend to the nuances of the final stages of audiovisual editing and post-production in order to produce professional artistic works.
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To distinguish the techniques, elements and effects used to immerse viewers in an atmosphere through the audiovisual experience.
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To edit pre-recorded material with a sense of rhythm and narrative coherence, keeping up to date with the main techniques for creating impactful and effective audiovisual content.
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To acquire technical skills in the main technologies for recording and editing image and sound.
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To devise coherent and consistent stories, while remaining flexible enough to adapt elements of the original text to the demands of a viable final audiovisual project.
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To move beyond the perspective of the spectator and adopt the mindset of an audiovisual creator by studying, analysing and planning all stages of production.
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To innovate through the hybridisation of formats and genres in order to adapt audiovisual content to new sensibilities and social trends.
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To express personal concerns artistically through documentary filmmaking, exploring this audiovisual genre both in its informative and social-awareness dimensions.
Syllabus
Macrostructure of Audiovisual Production: audiovisual creation
Phase 1: project development
From idea to script
Acquisition of rights.
Budget, financing plan. Viability.
Main actors.
Dossier. Financing.
Phase 2: Audiovisual Production: executive and field
Cinema, a business activity. Time, cost, and quality.
Difference between executive production and field production.
The producer, present throughout the process. Can (should) be creative.
Hierarchy in production personnel and functions of each.
Time: between one and two times the filming.
Incorporation of team leaders. Progressive incorporation of the rest of the staff.
Negotiation with the entire technical team. Contracts.
Technical script.
Breakdown of the script by departments.
Director and team leader meetings: proposals and decisions to finalize.
Each team works separately.
Negotiation with suppliers and locations. Insurance. Permissions.
Full casting.
Final budget.
Final shooting schedule.
Time: 4 weeks (TV movie), 6-9 weeks (feature), etc.
All teams at the same time and coordinated by the director. Approximately 50-70 people.
Execution of everything prepared in preproduction.
Production: transportation, catering, permits, locations.
Financial control: invoices and expenses, payments, deadlines.
Script notes, camera notes, sound notes.
Call sheet.
Contingencies.
Image editing.
Credits creation.
Addition of VFX.
Composition and recording of music.
Audio editing.
Sound mixing.
Creation of the first copy (35mm, DCP) or master copy.
Phase 3: exhibition and marketing
Production, distribution, and exhibition.
Each product is different and marketed differently.
Exploitation by windows: cinema, DVD, online, pay-TV, free TV, airplanes... and merchandising.
Festivals.
International sales. The sales agent.