Universitat Internacional de Catalunya
Public Relations
Public Relations
3
16282
2
Second semester
OB
Main language of instruction: Catalan
Other languages of instruction: English, Spanish,
Other languages of instruction: English, Spanish,
Introduction
This course aims to provide a general and introductory knowledge of the world of public relations, from an introduction to the concept to the strategies applied in their latest trends.
Pre-course requirements
No.
Objectives
- Understand the conceptual principles on which the disciplines of public relations and publicity are configured.
- Facilitate the learning of the fundamentals of advertising communication and its relationship with the different areas of communication.
- Know the tools of corporate and commercial communication.
Syllabus
1. Public relations concept
2. Communication strategy
3. Communication programs
4. Leading techniques
Bibliography and resources
MORA, J.M. (2009), Diez ensayos de comunicación institucional, Eunsa: Pamplona.
PALAU, G. (2003), Gabinets de comunicació. Pórtic: Barcelona.
POZO, M. del (2000). Gestión de la comunicación interna en las organizaciones. Casos de empresa. Eunsa. Pamplona.
SOTELO, C. (2001). Introducción a la comunicación institucional. Ariel: Barcelona.
XIFRA, J. (2007), Tècniques de les relacions Púliques, UOC: Barcelona.