Universitat Internacional de Catalunya
Ethics
Other languages of instruction: English, Spanish,
Teaching staff
Email.
Introduction
The ethics of communication has not found its path easily. At times, it has focused its efforts on distilling (overly) simple rules of behavior that replace the need for personal reflection and decision-making. Other times, it has become lost in theoretical and abstract discussions that have ultimately led to skepticism among professionals. As an applied knowledge, communication ethics faces the problem of how values and ideal principles can be translated into daily practice, filled with circumstances and complexities.
Pre-course requirements
No.
Objectives
This course aims to harmonize theoretical and practical perspectives by providing combined access to systematic communication content and real-world cases and applications. The goal is to empower students to analyze professional situations and personal actions, develop the habit of providing coherent responses to their own actions, articulate arguments in terms of rights and duties, strive to act conscientiously, and explain to the public or members of their team the rationale behind their decisions.
Competences/Learning outcomes of the degree programme
- CN03 - Identify emerging trends and developments within the global audiovisual ecosystem, including new formats and production technologies.
- CP02 - Critically examine contemporary social developments and contextualise audiovisual works appropriately.
- CP03 - Communicate information and original ideas effectively, both orally and in writing, in Spanish, Catalan and English.
- CP04 - Apply professional ethical principles and standards of academic rigour in the audiovisual field, respecting the fundamental right to equality between women and men, promoting human rights, a culture of peace and democratic values, including the use of inclusive, non-discriminatory and stereotype-free language.
- CP05 - Develop multi-platform scripts that take into account the specific characteristics of different audiovisual genres and formats.
- CP06 - Apply innovative image and sound techniques in audiovisual productions, integrating emerging technologies.
- CP07 - Create audiovisual content for commercial purposes, making full use of the expressive possibilities of multimedia environments and maximising creative potential through emerging digital technologies.
- HB01 - Use a range of media research and documentation resources.
- HB03 - Critically analyse contemporary audiovisual genres and formats using professional aesthetic and narrative criteria.
Learning outcomes of the subject
Students will be able to:
-
To interpret the behaviour of individuals and social groups in order to manage professional situations assertively where human interaction is a determining factor.
-
To apply ethical principles and standards of academic rigour in the audiovisual field, addressing the ethical conflicts posed by the profession with autonomy and responsibility.
-
To foster audience participation through audiovisual media and social media, increasing audience interaction and engagement.
-
To understand the processes of change, continuity and interaction in human societies, as well as cultural influence and dominance among human groups in a globalised world.
Syllabus
Tema 1: Ethics, Deontology, and Morality.
Tema 2: Aspiration to Happiness, Sense of Life, and Sense of Work.
Tema 3: Person, Subjectivity, and Moral Consciousness.
Tema 4: Truth and Lie.
Bibliography and resources
Agejas, J. Á., & Serrano Oceja, F. J. (2002). Ética de la comunicación y de la información. Ariel.
Codina, M. (2001). De la ética desprotegida: Ensayos sobre deontología de la comunicación. EUNSA.