Universitat Internacional de Catalunya

Sound and Music in Audiovisual Projects

Sound and Music in Audiovisual Projects
6
16288
3
First semester
OB
Main language of instruction: Catalan

Other languages of instruction: English, Spanish,

Introduction

Sound and Music in Audiovisuals is an optional subject and a specialised subject. It is a continuation of the subject called Applied Music, which is taught in the third year of the degree in Audiovisual Communication at the Faculty of Communication Sciences of the UIC.

Sound and music are elements that are used in all audiovisual products, not only for aesthetic purposes, but also as determining factors in the discourse and narrative language. They are tools present in all media communication strategies nowadays.

In our country, the treatment of sound in communication studies is minimal, and yet its use as a language to influence the feelings and behaviour of societies is one of the oldest practices of humanity. Sound and music appeal to the natural and cultural codes of human beings. Associated with products, services and, above all, ideologies, they can achieve surprising results in cultures.

Pre-course requirements

Successful completion of the course Multimedia Recording and Editing Techniques.

Objectives

  • To illustrate and collect some of the main methodologies and learning activities that, thanks to music, can be implemented in the profession of the creator and communicator. This practice in turn brings together all the teachings seen in other previous subjects, and which constitute the transversal area of knowledge of sound and music as a specific competence in Audiovisual Communication: Sound in Audiovisual Productions, Sound Techniques in Audiovisuals or Applied Music.
  • To develop in students a solid and lasting musical criterion, based on scientific rigour and professional practice.
  • To promote the study of scientific sound and music, based not so much on theory as on professional practice in audiovisual creation.
  • To integrate the various competences of music in the competences and training plan of Audiovisual Communication students.
  • To learn about the main characteristics and conventions of the different professional sectors in which music is applied by speciality, such as advertising, video clips, short films and new formats.

Competences/Learning outcomes of the degree programme

  • CN01 - Recognise the different roles within artistic and technical production teams.
  • CN03 - Identify emerging trends and developments within the global audiovisual ecosystem, including new formats and production technologies.
  • CN04 - Explain the current legal and ethical framework governing the creation and distribution of audiovisual products, taking into account the sector's regulatory requirements.
  • CN07 - Recognise the main contemporary artificial intelligence tools with applications in the audiovisual sector.
  • CP03 - Communicate information and original ideas effectively, both orally and in writing, in Spanish, Catalan and English.
  • CP04 - Apply professional ethical principles and standards of academic rigour in the audiovisual field, respecting the fundamental right to equality between women and men, promoting human rights, a culture of peace and democratic values, including the use of inclusive, non-discriminatory and stereotype-free language.
  • CP05 - Develop multi-platform scripts that take into account the specific characteristics of different audiovisual genres and formats.
  • CP06 - Apply innovative image and sound techniques in audiovisual productions, integrating emerging technologies.
  • CP07 - Create audiovisual content for commercial purposes, making full use of the expressive possibilities of multimedia environments and maximising creative potential through emerging digital technologies.
  • HB02 - Apply professional techniques in body language and voice presentation to create impactful audiovisual content.
  • HB03 - Critically analyse contemporary audiovisual genres and formats using professional aesthetic and narrative criteria.
  • HB04 - Use bibliographic resources, specialised terminology and linguistic structures in English effectively for professional communication in the audiovisual field.

Learning outcomes of the subject

Students will be able to:

  1. To design audiovisual products that work effectively across different platforms, adapting their format and content to the specific characteristics of each medium, genre and device.

  2. To master the techniques and technologies of live and multi-camera television production.

  3. To work confidently in professional television and radio studios.

  4. To acquire technical skills in the main technologies for recording and editing image and sound.

  5. To master audiovisual language, appropriately integrating all modes present in narrative (visual, verbal and musical).

  6. To recognise the main sound libraries and appropriately integrate music into audiovisual narratives in order to create impactful content.

  7. To master the main techniques and technologies of digital design, including AI tools.

  8. To work effectively in groups and coordinate teams.

  9. To stimulate artistic creativity by defining an individual style and developing lateral thinking.

  10. To identify the main contemporary artificial intelligence tools with applications in audiovisual creation.

Syllabus

  1. Specialised music: the television and radio commercial.
  2. Specialised music: commercials and brand jingles.
  3. Specialised music in advertising: analysis and evaluation of audio campaigns.
  4. Music and television: introduction to the music video.
  5. Music in television drama series.
  6. Music in television drama series: analysis and application.
  7. Music videos: narrative, audiovisual language, and production.
  8. Music videos: development and production.
  9. Critical analysis and evaluation of music videos.
  10. Sound design for film.
  11. Contemporary trends in cinematic sound design.
  12. Sound design for film: development and application.
  13. Presentation and review of final projects.

Bibliography and resources

Bernal, M. Á., & de Gestión EÜEDA, E. (2009). Industria audiovisual y mercados digitales. Icade, Nº 78, pp. 39-56.

Cottle, S. (2006). Mediatized rituals: beyond manufacturing consent. Media, Culture & Society, 28(3), pp. 411-432.

Crofts, C. (2011). Cinema distribution in the age of digital projection. Post Script: Essays in Film and the Humanities, 30(2), pp. 82-98.

García, R. S., & Rodrigo, E. M. (2010). Música y sentimiento en los medios audiovisuales. Razón y Palabra, 15(73).

Grau Rebollo, J. (2002) Antropología Audiovisual. Barcelona: Bellaterra.

Gustems, J. (2012). Música y sonido en los audiovisuales (Vol. 10). Barcelona; Edicions Universitat Barcelona.

I Pascual, J. A., & Telo, A. R. (2005). Comunicación audiovisual digital: nuevos medios, nuevos usos, nuevas formas. Barcelona: Editorial UOC.

Martínez Rodrigo, S. (2005). “Lenguaje audiovisual y manipulación”. Comunicar, 25, pp.  211-220.

Montoya Rubio, J. C. (2010). Música y medios audiovisuales: planteamientos didácticos en el marco de la educación musical. Tesis Doctoral. Salamanca: Universidad de Salamanca.

Nieto, J. (2003). Música para la imagen: la influencia secreta. Madrid: Sociedad General de Autores y Editores.

Román, A. (2008). El lenguaje musivisual: semiótica y estética de la música cinematográfica. Madrid: Editorial visión libros.

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