Students will be able to:

1. To analyse audience behaviour and characteristics in the contemporary audiovisual environment.

2. To contextualise major audiovisual works from the time of their creation in order to identify their influence on the moral values of societies in the twentieth and twenty-first centuries.

3. To explain the aesthetic evolution of audiovisual works of art throughout the twentieth and twenty-first centuries.

4. To recognise the dynamics and influences at work in a globalised world, as well as the impact of the internet on society, in order to create engaging audiovisual content for different publics and heterogeneous audiences.

5. To understand the economic dimension of their professional field, as well as the management of companies in the audiovisual sector.

6. To recognise the legal and institutional framework within which they will carry out their professional activities.

7. To identify the laws governing the production and distribution of information and audiovisual content, including aspects of intellectual property and image rights.

8. To keep up to date with the contemporary radio and television landscape and streaming platforms in order to identify how they adapt to audience demands.

9. To identify leading contemporary content creators and their target audiences in order to understand their influence on different generations.

10. To understand the social phenomenon resulting from the diversification of series available on streaming platforms, as well as their influence on the values and subcultures of the twenty-first century.

11. To develop aesthetic criteria for understanding, evaluating and relating audiovisual works, cultivating taste and sensitivity in artistic contexts.

12. To analyse contemporary and digital culture by identifying artistic avant-gardes and their historical development, detecting emerging trends, and recognising the main references and styles in audiovisual language in order to understand their impact on human communication.