Universitat Internacional de Catalunya

Video and Audio Editing

Video and Audio Editing
3
16326
2
First semester
OB
Main language of instruction: Catalan

Other languages of instruction: English, Spanish,

Teaching staff


Email.

Introduction

Editing is a fundamental process in the creation of any audiovisual product. Selecting and arranging recorded, digitally created, or AI-generated material is the process through which the final structure of a narrative is created, giving it rhythm and meaning.

Pre-course requirements

No. 

Objectives

  • Understand the importance of audiovisual editing as a creative and technical process within content production.
  • Acquire a comprehensive overview of the editing workflow, from material organisation to the export of the final product.
  • Become familiar with the main digital tools used in the audiovisual industry, particularly the Adobe ecosystem.

Competences/Learning outcomes of the degree programme

  • CN01 - Explain the foundations of classical and contemporary culture in order to interpret current communication trends and phenomena.
  • CN05 - Recognise the principal artificial intelligence tools with applications in advertising, marketing and public relations.
  • CP07 - Produce audiovisual advertising projects using core techniques in storytelling, recording, editing and post-production for a range of formats and media channels, taking economic viability into account.
  • CP10 - Create graphic and visual elements by applying principles of design and visual communication to advertising and public relations campaigns.
  • HB05 - Use advertising language and narrative techniques to develop persuasive messages for advertising and public relations campaigns.
  • HB06 - Apply the stages of audiovisual production to the development of advertising and public relations campaigns across different media.
  • HB08 - Develop creative advertising messages, adapting language and style to different contexts and formats.

Learning outcomes of the subject

Students will be able to:

  1. To work confidently in a professional television and radio studio.

  2. To use video and audio editing software proficiently, including artificial intelligence-based tools to automate tasks such as improving image and sound quality.

  3. To master audiovisual language, integrating music effectively into the narrative to enhance the impact of advertising communications.

  4. To identify different types of advertising music and the main sound libraries, while exploring platforms that use artificial intelligence to generate customised soundtracks.

  5. To master advertising language, both verbal and audiovisual, to create commercials aimed at different audiences and adapted to various media.

  6. To apply advertising creativity in digital environments.

Syllabus

Topic 1. Editing. Historical evolution of techniques and theories

Topic 2. Spaces, functions, and possibilities of editing

Topic 3. Editing practice with Premiere (I)

Topic 4. Language resources

Topic 5. Raccord and narrative continuity

Topic 6. Synchronization

Topic 7. The role of the editor

Topic 8. Basic effects

Topic 9. Color correction

Topic 10. Editing practice with Premiere (II)

Bibliography and resources

Adobe. (2024). Adobe Premiere Pro [Software de edición de vídeo]. Adobe Inc. https://www.adobe.com/products/premiere.html

Blackmagic Design. (2024). DaVinci Resolve (versión 19) [Software de edición de vídeo y postproducción]. Blackmagic Design. https://www.blackmagicdesign.com/products/davinciresolve

Apple Inc. (2024). Final Cut Pro (versión 10.8) [Software de edición de vídeo profesional]. Apple Inc. https://www.apple.com/final-cut-pro/

Avid Technology, Inc. (2024). Avid Media Composer [Software de edición de vídeo profesional]. Avid. https://www.avid.com/media-composer

Canva Pty Ltd. (2024). Canva Video Editor [Editor de vídeo online]. Canva. https://www.canva.com/video-editor/

Bytedance Ltd. (2024). CapCut [Editor de vídeo online y móvil]. CapCut. https://www.capcut.com/

VEED Ltd. (2024). VEED.IO [Editor de vídeo online]. VEED. https://www.veed.io/

Microsoft Corporation. (2024). Clipchamp [Editor de vídeo online]. Microsoft. https://clipchamp.com/

Runway AI, Inc. (2024). Runway [Plataforma de edición y generación de vídeo mediante inteligencia artificial]. Runway. https://runwayml.com/

Descript, Inc. (2024). Descript [Software de edición audiovisual basado en texto e inteligencia artificial]. Descript. https://www.descript.com/

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