Universitat Internacional de Catalunya

Psychology

Psychology
3
16332
2
Second semester
OB
Main language of instruction: Catalan

Other languages of instruction: English, Spanish,

Teaching staff


Email. 

Introduction

This course introduces students to the main theories of human behaviour, with a focus on the psychology of human communication. From evolutionary, individual, and social perspectives, the course provides methods for analysing the fields of Advertising and Public Relations.

Pre-course requirements

No. 

Objectives

  • To understand the psychological bases of the person to apply them to the world of Publicity and Public Relations.
  • To know the main psychological theories about communication.

Competences/Learning outcomes of the degree programme

  • CN01 - Explain the foundations of classical and contemporary culture in order to interpret current communication trends and phenomena.
  • CN04 - Critically analyse political, social and historical events, as well as national and international institutions.
  • CP03 - Apply ethical and professional standards in advertising and public relations practice, respecting the fundamental right to equality between women and men, promoting human rights, a culture of peace and democratic values, including the use of inclusive, non-discriminatory and stereotype-free language.
  • CP11 - Apply the principal methodologies of scientific research to the field of advertising and public relations.
  • HB01 - Analyse relevant data obtained from multiple sources using a range of research and documentation methods.

Learning outcomes of the subject

Students will be able to:

  1. To develop a complex understanding of contemporary societies by recognising shared cultural expressions in a globalised world, cultural differences and influences between different social groups.

  2. To keep up to date with innovation and new technologies in order to identify trends.

  3. To understand human beings through philosophical thought and the different ways in which people communicate and organise society on the basis of moral principles.

  4. To explore the psychological processes (cognitive and sociological) that drive human behaviour in greater depth, applying this knowledge to professional practice in advertising and public relations.

  5. To identify artistic avant-garde movements, the historical development of aesthetic judgements and their influence on human communication.

  6. To identify the legal and institutional framework within which they will carry out their professional activities, including regulations on intellectual property and consumer rights.

Syllabus

I Introduction to Psychology

Psychology, advertising and consumer psychology
Social psychology
Personality


II The art of persuasion: language, learning and memory

semiotics
memory type
persuasion, manipulation and suggestion


III The language of the senses

Sensation and perception
Senses
Colours
Forms
Aromas
Flavors

Bibliography and resources

Briñol, P. (2001). Qué es la persuasión. Madrid: Biblioteca Nueva.

Girbau, M. D. (2014). Psicología de la comunicación. Barcelona: Ariel.

Kahneman, D. (2013). Pensar rápido, pensar despacio. Barcelona: Debolsillo.

Quintanilla, I. (2006). Psicología del consumidor. Barcelona: Pearson.

Redolar, D. (2015). Neurociencia cognitiva. Madrid: Editorial Médica Panamericana.

Schiffman, L. G., & Wisenblit, J. (2015). Comportamiento del consumidor. Madrid: Pearson.

Print version