Universitat Internacional de Catalunya
Sociology
Teaching staff
Introduction
The Sociology in Advertising and Public Relations course aims to give students scientific tools to analyse and understand society as a whole. It also helps them develop critical thinking and apply it to advertising, public relations and different professional areas.
The main goal of sociology is to understand society. This is essential for planning, analysing and creating high-quality campaigns and communication products. Sociology offers scientific theories and methods that help students study society and understand the key factors that influence the world we live in.
The course provides theoretical and practical tools to develop a critical and responsible point of view. Its goal is to train professionals who can understand and explain social reality and create high-quality campaigns and content that have an impact on society.
Pre-course requirements
No pre-course requirements are needed to enrol in this subject.
Objectives
Knowledge:
1. Learn about the reality of the science of sociology and the major theoretical paradigms.
2. Understand the role of advertising and public relations in cultural education and society.
3. Understand the social context of the postmodern era and the network society to create optimal communication products advertising and public relations.
Skills and attitudes:
1. Use argument, criticism and creativity in making speeches.
2. Develop an attitude of respect for the diversity of opinions in debates.
3. Reflect on the responsibility of professional advertising and public relations in building a fairer and supportive social environment
Competences/Learning outcomes of the degree programme
- 11 - The ability to make judgments and well-argued critical assessments
- 92 - The ability for analysis, synthesis and critical judgment
- 96 - The ability to objectively analysis reality and the extraction of valid considerations
Learning outcomes of the subject
Identify major social trends in advertising and public relations communication creations.
Distinguish elements of cultural training and socialisation in the advertising of products and public relations campaigns.
Indicate the different possibilities of social influence of the communicative elements used in the work.
Awareness of the tools of sociological research for use in communication
Syllabus
Sociological theory, origins, modernity, perspectives, and postmodernity. Dynamics of power and spaces of individual and collective subjectivity.
Block 1. Introduction to Sociology in Communication.
Block 2. The Origins of Sociology and Major Theoretical Paradigms.
Block 3. Main Sociological Perspectives.
Block 4. Understanding 21st Century Society: Culture, Economy, and Politics in the Postmodern
Teaching and learning activities
In person
| TRAINING ACTIVITY | ECTS CREDITS |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0.4 |
| Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. | 1.2 |
| Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). | 1.2 |
| Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. | 1.0 |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 2.2 |
Evaluation systems and criteria
In person
FIRST CALL
The evaluation will be continuous. Attendance and participation are required. It will consist of two exams with a value of 70% of the note, plus the completion of practices that will be 30%. Some of these practices will be done in class and others at home as exercises. It is necessary to pass the practices and the exam average to pass the subject.
SECOND CALL
1. Examen final: 100 %
THIRD CALL AND SUBSEQUENT
1. Examen final: 100 %
* La normativa ortográfica de la Facultad se aplicará a todos los exámenes y trabajos.
** El plagio o copia en cualquier actividad evaluable supondrá el suspenso automático en esa actividad.
Bibliography and resources
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Beck, U. (2009). La sociedad del riesgo global. Madrid: Siglo XXI.
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Berger, P. L., y Luckmann, T. (2003). La construcción social de la realidad. Buenos Aires. Amorrortu.
Blumer, H. (1982). El Interaccionismo simbólico, perspectiva y método. Barcelona: Hora D.L.
Durkheim, E, (1982). La División del trabajo social. Madrid: Akal.
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Noelle-Neumann, E. (1995). La espiral del silencio. Opinión pública: nuestra piel social. Barcelona: Paidós
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Stavrakakis, Y. (2007). Lacan y lo político. Buenos Aires: Prometeo Libros.
Weber, M. (2016). La ética protestante y el espíritu del capitalismo. Madrid: Alianza Editorial