Universitat Internacional de Catalunya
Transformación Digital de la Empresa
En caso de que el alumno esté matriculado en la línea en inglés se impartirá la docencia de esta asignatura en este idioma.
Profesorado
Oscar Puigdollers Zannn: opuigdollers@uic.es
Presentación
Digital transformation is not simply about adopting new technologies. It is about understanding how an organisation can use them to improve its decisions, processes, customer relationships and competitive position. This course provides an applied business perspective on technology, beginning with people, how processes work and the information required before tools are selected.
The course examines the role of information systems and enterprise applications such as ERP, MRP and CRM, together with data architecture, integration and information flows across the organisation. It also addresses business intelligence, data analytics, automation and artificial intelligence, distinguishing when these solutions create value and when simpler alternatives may be more appropriate. The course also explores the digital economy, e-commerce, platforms, digital channels, emerging technologies and the fundamental principles of cybersecurity, privacy and the responsible use of technology.
Through business cases, participatory activities and a team project, students will learn to diagnose real problems, compare alternatives, justify investments, assess risks, manage implementation and defend a coherent Digital Transformation Plan before an executive audience.
Objetivos
- Develop a general understanding of information systems and digital technologies, as well as their role within organisations.
- Understand the main business processes and analyse how digitalisation can affect the way they operate and the company’s performance.
- Work in English through presentations, written documents and other formats, and participate in activities that simulate coordination between different departments within a company.
- Present and defend ideas convincingly in simulated meetings, considering the needs of other participants and justifying why a proposal merits the allocation of resources.
Competencias/Resultados de aprendizaje de la titulación
- 03 - Seleccionar y aplicar adecuadamente las alternativas contables permitidas.
- 05 - Conocer las funciones propias de los departamentos de finanzas en las empresas.
- 10 - Identificar los factores de crecimiento económico a largo plazo y comprender el impacto de la globalización.
- 14 - Conocer y comprender el marco legal del derecho mercantil y ser capaz de aplicarlo a casos prácticos del mundo de la empresa.
- 19 - Analizar las variables cuantificables del entorno económico e incorporarlas en la toma de decisiones.
- 24 - Ser capaz de desarrollar un análisis del medio económico, social e histórico en el que se desenvuelve la empresa.
- 32 - Adquirir habilidades en la resolución de problemas a partir de información cuantitativa y cualitativa.
- 36 - Ser capaz de interpretar datos cuantitativos y cualitativos, y de usar herramientas matemáticas y estadísticas aplicables a los procesos empresariales.
- 37 - Tener capacidad para aplicar técnicas, métodos y herramientas de gestión.
- 39 - Adquirir habilidades en la resolución de problemas y en la toma de decisiones: utilizar la información relevante, aplicar los métodos adecuados y situar el problema dentro del conjunto de una organización.
- 41 - Ser capaz de sintetizar descriptivamente la información.
- 46 - Adquirir la capacidad de entender y participar en conferencias o lecciones magistrales en un contexto académico.
- 51 - Desarrollar habilidades en la toma de decisiones.
- 53 - Adquirir habilidades para el aprendizaje autónomo.
- 64 - Capacidad de planificación y organización del trabajo.
- 65 - Adquirir la capacidad de aplicar los conocimientos en la práctica.
- 67 - Adquirir capacidad para expresarse en otras lenguas.
Contenidos
I. Information Systems, People and Processes
II. Technology and Competitive Advantage
III. Digital Projects, Computational Thinking and Implementation
IV. Information Systems Architecture and Enterprise Applications
V. Data, Business Intelligence and Analytics
VI. Artificial Intelligence in Business
VII. Digital Transformation and Business Models
VIII. Digital Business, E-commerce and Platforms
IX. Emerging Technologies and Digital Trends
X. Cybersecurity, Privacy and Responsible AI
Metodología y actividades formativas
Modalidad totalmente presencial en el aula
The course will combine the explanation of managerial concepts and frameworks with their application to business situations. Sessions will adopt a practical and participatory approach, relating technology to organisational problems, processes, decisions and objectives. Students will be expected to analyse information, discuss alternatives and formulate justified recommendations, considering business value as well as people, implementation and the associated risks.
Where appropriate, a flipped-classroom methodology will be used through the advance preparation of cases, readings, videos or technical notes. Classroom work will include discussions, individual and group activities, business case analysis, short presentations, simulated meetings and reviews of the different project milestones.
Throughout the course, students will work in groups to develop a Digital Transformation Plan for a company or organisation facing a specific digital challenge. The project will progressively integrate the course content, from defining the problem and analysing processes to evaluating alternatives, justifying the expected value and proposing a viable implementation.
Sistemas y criterios de evaluación
Modalidad totalmente presencial en el aula
The final grade is given by the following calculation:
Final Exam: 50%
Continuous Evaluation 50%:
- Project Digital Plan: 20%
- Tech Trend: 15%
- Cases and Work in Class: 15%
Exam[1]: The exam grade is individual. The Continuous evaluation is done in groups selected by the students and the group can not be changed after the two first weeks of the course.
In case of failing the subject in the first call, the mark of the recovery exam will have a weight of 70% and the mark of the continuous evaluation obtained 30%. The maximum mark in the second call is a 7.
[1]If cheating or infringement is discovered during the exam, the mark will be 0 in the final mark of the Exam, not only of the part in which you are taking the exam.
Attendance Policy
Classes are expected to be highly participatory, so it is recommended to actively contribute to the debates, as well as making contributions.
Bibliografía y recursos
- Driving Digital Strategy: A Guide to Reimagining Your Business – Gupta, S., Harvard Business Review Press, 2018. ISBN: 9781633692688.
- Management Information Systems: Managing the Digital Firm (18.ª edición) – Laudon, K. C., Laudon, J. P. y Traver, C. G., Pearson, 2026. ISBN: 9780138344245.
- Enterprise Architecture as Strategy: Creating a Foundation for Business Execution – Ross, J. W., Weill, P. y Robertson, D. C., Harvard Business Review Press, 2006. ISBN: 9781591398394.
- Running Lean: Iterate from Plan A to a Plan That Works (3.ª edición) – Maurya, A., O’Reilly Media, 2022. ISBN: 9781098108779.
- Flow: The Psychology of Optimal Experience – Csíkszentmihályi, M., Harper Perennial Modern Classics, 2008. ISBN: 9780061339202.