Have you ever heard of Advergaming or Gamification? At the 2nd Symposium on Advertising organised by the Faculty of Communication  Sciences you will discover what these terms mean and concrete examples of campaigns that brand names have found to be effective.

Programme

09.30 a.m. Registration and documentation

10.00 a.m. A welcome to the 2nd Symposium on Advertising delivered by Dr. Alfonso Méndiz, Dean of the Faculty of Communication Sciences at UIC Barcelona.

10.15 a.m. Presentation by Julio Hidalgo, founder of Bliss Games

11.15 a.m.  Coffee break

11.45 a.m.  “Advergaming: case studies and success stories” by Elío Ferrán, Head of Marketing, Communication and Accounts for DevilishGames - Spherical Pixel S.L.

12.45 p.m.  “Gamification and advertising” by Dr. Cristina Martorell, course professor for the Degree in Advertising and Public Relations at UIC Barcelona

13.45  p.m.  Questions and answers and closing words