Universitat Internacional de Catalunya
TV Guide
Teaching staff
Appointment with the teacher
psanchez@uic.es
Introduction
The course aims to provide the tools for understanding the measurer of hearings as fundamental to the study of the audiovisual market: both the scope of traditional media and after the digital disruption.
Pre-course requirements
No prerequisites are required.
Objectives
Students end up understanding how the mechanisms for measuring the audiovisual sector and its aplicancions both the primary market and the secondary market. During the course will be evaluating this practice generates programmatic analysis of audiences and the new dimension that involves the digital disruption in this area.
Competences/Learning outcomes of the degree programme
- 01 - The ability to adapt to varying circumstances
- 02 - The ability to understand, accept criticism and correct errors
- 03 - The ability to administer and manage human and technical resources
- 04 - The ability to work in a team and autonomously
- 05 - The ability to organise time and workspace
- 06 - The ability to develop academic rigour, responsibility, ethics and professionalism
- 07 - The ability to apply the deontology and respect for the audiovisual sector
- 08 - The ability of critical analysis, synthesis, concretion and abstraction
- 09 - The ability to objectify, quantify and interpret (data, statistics, empirical evidence )
- 10 - The ability to confront difficulties and resolve problems
- 11 - The ability to generate debate and reflection
- 12 - The ability to meet deadlines, develop the ability to be punctual and respect for human, technical and material resources
- 13 - The ability to create spoken and written communication
- 15 - Knowledge and mastery of body language and techniques for public speaking
- 16 - The ability to manage, analysis and reflect on content
- 18 - The capacity and development of general culture and interest in social events
- 20 - Knowledge and mastery of bibliographic media
- 21 - Knowledge and mastery of the digital culture
- 24 - The ability to plan and organize both short term and long term projects
- 25 - The ability to maximize creative development
- 26 - The ability to develop a sense of taste and perfection in the aesthetics and finalization of projects
- 27 - The ability to adapt to distinct audio visual publics and markets.
- 28 - Knowledge and mastery of principle economic concepts.
- 35 - The ability to contextualize and critically analyze the products of the audiovisual industry
- 37 - The ability to contextualize and critically analyze the organizational structure of global communication
- 38 - The ability to understand and apply the structure of the audiovisual system
- 41 - The ability to know how the distinct elemental agencies of the audio visual sector function
- 44 - The ability to adapt to new audiovisual formats
- 50 - The ability to adapt, understand and apply the expressive possibilities of new technologies and future changes
- 53 - Lingustic ability in Catalan, Spanish and English
- 54 - The ability to skillfully manage the literature, terminology and linguistic structures of the English language related to the field of communication.
Learning outcomes of the subject
- They possess the skills to work in a company communication as such business is strongly influenced by economic and business dynamics and requirements.
- Managing and interpreting know feasibility studies of communication projects. At the same time they have acquired as one of the basic points of their professional knowledge and perspective audience attention.
Syllabus
Module I: Hearings and radio programming
EGM Radio XXI. Specifications.
Traditional programming models: generalist radio and radio formats topic.
Overview of market developments as audiences formats
Characterization of the domestic market and the Catalan market.
Digital disruption. New platforms, new audiences. The radio programming task: making qualitative, quantitative toolsModule I: Analysis and programming.
Module II
• methodologies for measuring and analyzing audiences
• Analysis of television audiences and television programming strategies
• Hearings digital measurement systems, analysis and optimization
• Hearings social
• Cross-Media Audiences
• Analytical editorial
• Measurement and analysis of audiovisual content
Teaching and learning activities
In person
| TRAINING ACTIVITY | ECTS CREDITS |
|---|---|
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 0.4 |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 0.9 |
| Focused Praxis. Handing in occasional exercises to learn theory through practice. | 0.8 |
| Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. | 0.2 |
| E-learning. Virtual learning based on ICT. | 0.2 |
| Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). | 0.6 |
Evaluation systems and criteria
In person
The different learning activities are raised in order to achieve the objectives and duties set out above. In order to assess their achievement, the following criteria are established:
- Examination of the theoretical contents and bibliography (50% of the final grade)
- Practical activities (50% of the final grade)
Students must pass both parts to make the average. As for the second call, likewise governs the rate of 50% and 50% practical exam. Needless present practices suspended to carry out the average activiades practices.
Depending on the rules of the faculty, the assessment will always be a part of spellcheck. We will have to pass this level in order to pass the exam or the relevant practice.
Bibliography and resources
To be published