Universitat Internacional de Catalunya
Psychology
Teaching staff
PhD Francis García Collado fjgarcia@uic.es
Introduction
This subject is an introduction to the human psyche since three levels of concretion related between sinus and presented in three separate blocks. In the first place we will refer us to the basic psychological processes, in the second place will realise an approach to the upper psychological processes and finally to the social psychology and to the collective psychology. With this assignatura pretends that the student know the main psychological processes and relational involved so much in the perception and in the communication as well as in the learning, with the aim to do comprehensible his staged in the social field.
The afany to approximate the matter to the field of the communication as well as to the of the advertising does that we put emphasis so much in some of the most classical theories, to understand the evolution and process of the matter, how in the update of some concepts since fields tied to the psychology that find immersos in the cognitive sciences.
The basic thesis of the assignatura Psychology is that any communicative act is a complex interaction that has as a purpose transmit a message, but also is a practice that influencia to the people, to the context, to the groups and to the collective grains building a reality shared socially for the human being in so much capax symbolorum.
Pre-course requirements
No pre-course requirements are needed to enrol in this subject
Objectives
The general aim of learning is that the student learn to identify and analyse since the prospect of the psychology the paper of the person, the group and the collective in the audiovisual communication with the purpose to apply the theoretical models in addressing the audiovisual communication and appreciate the communication like an opportunity to build realities and as a mechanism of regulació of relations.
Attending to the general aim, each block pursues a specific aim. The specific aims are:
- Know and develop the main knowledge of the basic psychology to the audiovisual communication and to the advertising.
- Know the recent knowledge of the cognitive science to the psychology in matter of communication and his possible applications in the field of the audiovisual communication and in the one of the advertising.
- Know the main knowledge of the social psychology to the audiovisual communication and to the advertising and the base neuroscientific this suport.
- Develop capacity to apply the concepts and theories of the psychology of the collective behaviour to the audiovisual communication and to the advertising.
- Promove the critical thought that it take as a aim the psychology without leaving the most interdisciplinary slope that contributes us so much the neuroscience like the psychoanalysis in his possible applications to the field of the audiovisual communication and to the of the advertising.
Competences/Learning outcomes of the degree programme
- 01 - The ability to adapt to varying circumstances
- 02 - The ability to understand, accept criticism and correct errors
- 03 - The ability to administer and manage human and technical resources
- 04 - The ability to work in a team and autonomously
- 05 - The ability to organise time and workspace
- 06 - The ability to develop academic rigour, responsibility, ethics and professionalism
- 07 - The ability to apply the deontology and respect for the audiovisual sector
- 08 - The ability of critical analysis, synthesis, concretion and abstraction
- 11 - The ability to generate debate and reflection
- 12 - The ability to meet deadlines, develop the ability to be punctual and respect for human, technical and material resources
- 13 - The ability to create spoken and written communication
- 14 - Knowledge and mastery of rhetoric and oratory to communicate own ideas
- 15 - Knowledge and mastery of body language and techniques for public speaking
- 16 - The ability to manage, analysis and reflect on content
- 17 - The ability to contextualize and critically analyze the events of social reality and to represent Contemporary History
- 18 - The capacity and development of general culture and interest in social events
- 22 - Knowledge and mastery of the distinction between opinion and information / colloquial and cultured register
- 24 - The ability to plan and organize both short term and long term projects
- 25 - The ability to maximize creative development
- 37 - The ability to contextualize and critically analyze the organizational structure of global communication
- 49 - The ability to write fluent texts, step outlines or scripts
- 50 - The ability to adapt, understand and apply the expressive possibilities of new technologies and future changes
- 53 - Lingustic ability in Catalan, Spanish and English
Learning outcomes of the subject
Students who study psychology course must demonstrate the following general learning outcomes of the degree:
- Being able to work in a team and autonomously.
- Apply managing time and space.
- Develop academic rigor, accountability, ethics and professionalism.
- Analyzed from the perspective of psychology showing ability interpretation, synthesis and abstraction.
- Apply the ability to face difficulties and conflict management.
- Being able to generate discussion and reflection based on concepts from psychology.
- Show ability to meet deadlines, develop punctuality and respect for human, technical and material resources.
- Being able to create oral and written communication.
- Build knowledge and mastery of self psychology speech using terms with academic rigor.
- Analyze, reflect and articulate the contents on the basis of joint activity in the classroom.
- Being able to adapt, understand and apply the expressive possibilities of information technology and communication and future changes.
- Interpret human behavior in response to the major theories of psychology.
- Describing analyze the person from the individual perspective, interactive perspective, social perspective and collective perspective.
- Apply the knowledge gained audiovisual communication.
Syllabus
UNIT 1: INTRODUCTION TO PSYCHOLOGY: BASIC PROCESSES AND STRUCTURES
The history of psychology gives us an overview of a discipline whose subject matter is human behavior. From different theoretical points of view, the neotechnic particularity of the human being makes it essential to refer to belonging to groups, collectivities and societies whose starting point is the entrance of the human being into culture and how this forms his subjectivity.
1.1. From homo oeconomicus to psychology.
1.2. From the rational subject to the subject of the unconscious. Executive control and decision making: reasoning and problem solving. Theories about consciousness and unconscious, theories about the self, stages and notions of individual, person and subject.
1.3 Semiotics
1.4. Communication Psychology: Assertiveness
UNIT 2: PSYCHOLOGY, LEARNING AND PERCEPTION
2.1. Neural and cerebral plasticity.
2.2. Motivation. Motivated and regulatory behavior. Desire, pleasure and reinforcement.
2.3. Attention and attention systems.
2.4 Learning and memory. We will take as a starting point the notion of perceptive memory (which is explicit in Block 3) and that of working memory to develop the concept of long-term memory divided into two large groups: that of learning and explicit memory And the implicit.
2.5 Theory of cognitive references and everyday metaphors, motivation and conditioning.
UNITI 3: PSYCHOLOGY AND PERCEPTION
3.1. Perceptual process. Physiology of perception. Visual attention. Auditive System; Perception of tone and speech.
3.2. Psychology of the-Form. Gestalt. Laws and principles.
3.3. Theory of Light. Shadow, shine and light. Optical illusion, artifices and entoptical phenomena.
3.4. Theory of Color. Physiological, physical and chemical colors. Active and passive colors. Additive and subtractive colors.
3.5. Image and Motion (Space and Time).
UNITI 4: SOCIAL PSYCHOLOGY AND PERCEPTION
4.1. Brain and culture
4.2. Social cognition
4.3. Social neuroscience and mirror neurons.
4.4. Emotions and theories of emotion.
4.5. False beliefs and formation of first impression.
UNITI 5: SOCIAL PSYCHOLOGY AND COMMUNICATION MEDIA
5.1. Social psychology and collective behavior.
5.2. Collective behavior, social movements and social networks
5.3. Social psychology of the media
5.4. Social psychology and gender
Teaching and learning activities
Online
In addition to the blended learning activities with EDPUZZLE that can go online if necessary, the use of group work with Google Meet will be encouraged, as well as online master class, plenary and small group work sessions with it.a tool.
Evaluation systems and criteria
Online
ATTENTION: IF YOU SWITCH TO 100% ONLINE OR BLENDED LEARNING, DUE TO THE EXTRAORDINARY PANDEMIC SITUATION, THE EVALUATION IS INTENDED SO THAT IT CAN BE MADE 100% IN ANY OF THESE FORMATS.
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