Universitat Internacional de Catalunya
Fundamentals of Human Communication II
Teaching staff
Personal attention in the classroom and by email: jpuigdomenech@uic.es
Introduction
Pre-course requirements
Objectives
The aim of the subject is to focus on the connection of the elements and the basic techniques of human communication, presenting as a referent the ambits of three mitjans: television, radio and cinema.
Competences/Learning outcomes of the degree programme
- 01 - The ability to plan technical resources
- 02 - The ability to plan human resources
- 03 - The ability to plan personal resources (personnel, materials, seasonal...)
- 04 - The ability of self assessment and professional self management
- 05 - The ability to learn autonomously
- 06 - The ability to act autonomously and responsibly
- 07 - The ability to work in a group
- 08 - The ability to organise time and workspace
- 09 - Lingustic ability in Catalan, Spanish and English
- 10 - The ability to develop an ethical attitude
- 11 - The ability to make judgments and well-argued critical assessments
- 12 - The ability to produce spoken and written texts
- 13 - Reading skills
- 14 - Ability to analyse
- 15 - The ability to synthesise
- 16 - The ability to detect newsworthy events
- 17 - The ability to confront difficulties and resolve problems
- 18 - The ability to work under pressure
- 19 - The ability to memorise
- 20 - The ability of concretion
- 21 - The ability of abstraction
- 27 - The ability to contextualise historical events of the world and of contemporary Spain
- 29 - The ability to contextualise and critically analyse the products of the audiovisual industry
- 30 - The ability to contextualise and critically analyse current events
- 50 - The ability to understand and apply the different narrative elements of a project
- 51 - The ability to understand and apply the theories and techniques of image
- 53 - The ability to design and critique an audiovisual or media product
- 54 - The ability to design and critique original and viable content
- 58 - Knowledge and mastery of the static image and its ability to communicate
- 64 - Knowledge and mastery of bibliographic repertories
- 65 - Knowledge and mastery of the different resources of historical investigation
- 82 - The ability to define and manage a communication budget
- 83 - The ability and capacity to give form to a creative message
- 85 - The ability and skill to act as experts in the strategic management of corporate image
- 86 - The ability and capacity to identify, value, manage and protect the intangible assets of a company
- 87 - The ability and capacity to use technology and communicative techniques
- 97 - To be able to read and understand literature in the field of communication in the English language
Learning outcomes of the subject
Syllabus
1st session
Presentation: objectives, methodology and evaluation
Advertising communication and human sciences
Analysis of radio advertising content I
2nd session
Local and global communication
Analysis of radio advertising content II
3rd session
Artistic creation and advertising: materialism and idealism
Analysis of radio advertising content III
· 4th session
La Querelle comunicativa: ancient against modern
Analysis of cinematographic advertising content I
5th session
The role of the unconscious in advertising
Analysis of cinematographic advertising content II
· 6th session
Theoretical-practical exercise of continuous assessment
· 7th session
Dynamics of human communication I
Analysis of cinematographic advertising content III
8th session
Dynamics of human communication II
Analysis of television advertising content I
· 9th session
Music as a communicative phenomenon
Analysis of television advertising content II
· 10th session
Meaning of audiovisual language
Analysis of television advertising content III
11th session
Audiovisual advertising and materialization of the spot
Analysis of general advertising content I
12th session
Psychological effects of advertising communication
Analysis of general advertising content II
13th session
Brand philosophy or style
Analysis of general advertising content III
14th session
Rhetoric and dialectics: language and communication in the 21st century
Analysis of general advertising content IV
Evaluation systems and criteria
In person
Following the continuous assessment model, the student will answer a questionnaire about each of the practical sessions (30%). At the end of the course, there will be a multiple choice written a work or test on some of the topics proposed in the program (70%). For the second call, the student who has not passed the exam must pass a written a work or test similar to that of the first call.
Bibliography and resources
LIPOVETSKY, Gilles: La felicidad paradójica: ensayo sobre la sociedad de hiperconsumo. Barcelona: Anagrama, 2010.
MARÍAS, Julián: Persona. Madrid: Alianza, 1996.
McLUHAN, Marshall: Comprender los medios de comunicación. Las extensiones del ser humano. Barcelona: Paidós, 1996.
ORTEGA y GASSET, José. La rebelión de las masas. Madrid: Espasa-Calpe, 2009.
PUIGDOMÈNECH, Jordi: Lecciones preliminares de Estética. Ensayos sobre la belleza. Madrid: EAE, 2012.
SEMPERE, Pedro J.: La comunicación audiovisual. Madrid: Instituto Nacional de Publicidad, 1968.