Universitat Internacional de Catalunya

Design

Design
4
10728
4
Second semester
OB
Main language of instruction: Spanish

Teaching staff

Introduction

In the event that the health authorities announce a new period of confinement due to the evolution of the health crisis caused by COVID-19, the teaching staff will promptly communicate how this may effect the teaching methodologies and activities as well as the assessment.


With a focus on practice, the subject is an introduction to design the tools to provide sufficient power to prepare an optimal presentation of the Final Grade Project.

Pre-course requirements

None.

Objectives

  1. Understanding the role of design as responsible for all aspects of graphics and visuals.
  2. Learning the tools necessary to formalize ideas and values.
  3. Identification of the fundamental features to convey.
  4. Definition of an adequate visual language for all parts and formats.
  5. To acquire the basics of image processing programs and composition.

Competences/Learning outcomes of the degree programme

  • 07 CG - The ability to confront difficulties and resolve problems
  • 28 CE - The ability to understand and apply production and editing techniques for newspaper, radio, television and Internet
  • 32 CE - Knowledge and mastery of the image and its communicative abilities
  • 45 CE - The ability and capacity to give a creative form to a journalistic message
  • 46 CE - The ability and capacity to create and develop graphic components

Learning outcomes of the subject

Los/as estudiantes:

1. Manejarán con soltura el software de edición gráfica.

2. Sabrán cómo utilizar los recursos gráficos en proyectos periodísticos o de comunicación.

3. Podrán diseñar productos periodísticos en coherencia con la realidad estructural del sector.

Syllabus

This course aims to introduce techniques and resources that allow the use of the notions
and tools of graphic design and the transformation of messages into a concept and a
graphic composition in journalistic publications.


Module 1: Editorial models
 Introduction to graphic/editorial design
 Main editorial models in the press
 Contents in the journalistic design


Module 2: The Model (layout)
 Printing area
 Construction of the grid
 Column system
 Typographic adjustment


Module 3: Layout principles
 The page
 Navigation, composition, hierarchy
 Rhythm. Symmetry / asymmetry. Whites


Module 4: Typo(graphic) system
 Typographic selection
 Sizes, readability
 Line, line spacing, tracking / kerning
 Graphic resources
 Color spaces


Module 5: Presentation
Individual presentation to the group of the trunk project

Teaching and learning activities

In person



Explanation of theoretical principles, case studies and technical procedures with practical exercises that strengthen the essence of each work platform will be combined.

The course is structured around individual practical short exercises. These exercises incorporate knowledge and concepts presented in class and help in formalizing the transverse exercise of the course, which is the Final Grade Project (in groups).

TRAINING ACTIVITYECTS CREDITS
Focused Praxis. Handing in occasional exercises to learn theory through practice.
2
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students.
2

Evaluation systems and criteria

In person



1st Call:
 Attendance, intervention / attitude in class (10%).
 Evolution of the project with periodic presentations / tutorials (30%).
 Delivery / evaluation of the final project (60%).


2nd and 3rd Call:
 Delivery / evaluation of the final project (100%).