Date: 13/03/2019 Time: from 9.30 a.m. to 2 p.m. Place: Aula Magna Organised by: Faculty of Communication Sciences
Branded Content has become an ever more widely used means of marketing and communication. Advertising content that presents itself as informative articles and is linked to a brand that aims to reach the target in a way that is as unobtrusive as possible. This type of content and the most important examples will be covered in greater detail on 13 March in the 4th Advertising Symposium in the Faculty.
The day will feature experts from the sector who will disclose and analyse all the details of Branded Content.
9.30 a.m. Registration.
10 a.m. Welcome from the head of the Faculty of Communication Sciences at UIC Barcelona, Dr Alfonso Méndiz; from the general director of the College of Advertisers and Public Relations of Catalonia, Antoni Traugott, and the director of the Barcelona School of Creativity, David Tetilla.
10.15 a.m. Conference “The growth of branded content, from brand placement in series to branded webseries” run by the professor of Branded Content at the University of Alicante, Jesús Segarra-Saavedra.
11.15 a.m. Coffee break.
11.45 a.m. Conference “You don't know branded until you do branded: practical case studies from Litoral and Orca” run by the executive creative director for Tiempo BBDO, Tomás Ferrándiz.
12.45 a.m. Conference “Branded Content and its villains. Three important cases: Ruavieja, Dove and Gillete” by the Brand Storyteller Strategist at Goodmoment, Daniel Resnich.