Universitat Internacional de Catalunya

Persuasive Communication

Persuasive Communication
4
8538
2
First semester
OB
Communication
Comunicación persuasiva
Main language of instruction: Spanish

Teaching staff


Dra. VIDAL MESTRE, Montserrat - mvidalm@uic.es

Introduction

In the event that the health authorities announce a new period of confinement due to the evolution of the health crisis caused by COVID-19, the teaching staff will promptly communicate how this may effect the teaching methodologies and activities as well as the assessment.


Competences/Learning outcomes of the degree programme

  • 05 - The ability to organise time and workspace
  • 08 - The ability of critical analysis, synthesis, concretion and abstraction
  • 10 - The ability to confront difficulties and resolve problems
  • 11 - The ability to generate debate and reflection
  • 12 - The ability to meet deadlines, develop the ability to be punctual and respect for human, technical and material resources
  • 13 - The ability to create spoken and written communication
  • 14 - Knowledge and mastery of rhetoric and oratory to communicate own ideas
  • 15 - Knowledge and mastery of body language and techniques for public speaking
  • 16 - The ability to manage, analysis and reflect on content
  • 20 - Knowledge and mastery of bibliographic media
  • 22 - Knowledge and mastery of the distinction between opinion and information / colloquial and cultured register
  • 24 - The ability to plan and organize both short term and long term projects
  • 25 - The ability to maximize creative development
  • 27 - The ability to adapt to distinct audio visual publics and markets.
  • 37 - The ability to contextualize and critically analyze the organizational structure of global communication
  • 44 - The ability to adapt to new audiovisual formats
  • 49 - The ability to write fluent texts, step outlines or scripts
  • 50 - The ability to adapt, understand and apply the expressive possibilities of new technologies and future changes
  • 51 - Knowledge and mastery of the functioning of Corporate and Institutional Communication.
  • 53 - Lingustic ability in Catalan, Spanish and English
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