This module provides an introduction to qualitative research, focusing on rigorous design and analysis. The first part explores the differences between qualitative and quantitative methods, covering inductive reasoning, grounded theory, and case study strategies. Participants will also create an interview script in a practical session.

The second part focuses on the Gioia Methodology, a structured approach to qualitative data analysis that integrates informants' perspectives with theoretical insights. Hands-on exercises in coding and analysis prepare participants to apply these techniques in their research.

The course is taught by Dr Ruggero Colombari.