Universitat Internacional de Catalunya
Audiovisual Productions II
Teaching staff
By appointment via email:
Arturo Méndiz: arturo.mendiz@uic.es
Introduction
Executive production is the directly business-related part of any project, but it is also a field in which creativity is essential. Producers must be able to turn their own ideas or those of others into reality, and to do so they must have a thorough understanding of all the creative processes involved in audiovisual production, as well as the various legal, economic and business issues that directly affect the development, production and distribution of the project.
This course will study the film production model in detail, bearing in mind that for the production of any other audiovisual project, this model must be adapted to the specific characteristics of each work.
Pre-course requirements
To take this course, students must have basic theoretical knowledge of field production and have practised in this field through group production exercises and the creation of short videos, commercials and short films of an academic nature. An understanding of audiovisual language and narrative is also highly recommended. Technically, a minimum knowledge of cinematography, design and video editing is also required.
As a complement, it would be beneficial for students to have a basic knowledge of film history, as well as an interest in the world of contemporary cinema.
Objectives
The basic objective of this course is to learn about the world of executive production for any audiovisual project. In addition, it aims to reinforce students' theoretical and practical knowledge in all phases of audiovisual production. Upon completion of the course, students should understand the difficulties involved in developing any film project and the obstacles they will face in the future in order to move forward in their professional careers.
Competences/Learning outcomes of the degree programme
- 01 - The ability to adapt to varying circumstances
- 02 - The ability to understand, accept criticism and correct errors
- 03 - The ability to administer and manage human and technical resources
- 04 - The ability to work in a team and autonomously
- 05 - The ability to organise time and workspace
- 06 - The ability to develop academic rigour, responsibility, ethics and professionalism
- 07 - The ability to apply the deontology and respect for the audiovisual sector
- 08 - The ability of critical analysis, synthesis, concretion and abstraction
- 09 - The ability to objectify, quantify and interpret (data, statistics, empirical evidence )
- 10 - The ability to confront difficulties and resolve problems
- 11 - The ability to generate debate and reflection
- 12 - The ability to meet deadlines, develop the ability to be punctual and respect for human, technical and material resources
- 13 - The ability to create spoken and written communication
- 14 - Knowledge and mastery of rhetoric and oratory to communicate own ideas
- 16 - The ability to manage, analysis and reflect on content
- 24 - The ability to plan and organize both short term and long term projects
- 27 - The ability to adapt to distinct audio visual publics and markets.
- 28 - Knowledge and mastery of principle economic concepts.
- 29 - The ability to budget projects of differing magnitude
- 30 - The ability to study the feasibility of an audiovisual product
- 31 - The ability to understand the financial systems of media groups and companies.
- 32 - The ability to confront audiovisual and film projects in all phases (pre-production, shooting, post-production, distribution)
- 33 - The ability to create and direct.
- 34 - The ability to know and respect the different roles of the artistic and technical teams
- 35 - The ability to contextualize and critically analyze the products of the audiovisual industry
- 36 - The ability to create, direct and manage audiovisual companies
- 37 - The ability to contextualize and critically analyze the organizational structure of global communication
- 38 - The ability to understand and apply the structure of the audiovisual system
- 39 - The ability to understand and apply the legal dimension of an audiovisual product
- 40 - The ability to defend and respect authorship and intellectual property
- 41 - The ability to know how the distinct elemental agencies of the audio visual sector function
- 42 - The ability to distinguish, analyze and dominate the distinct genres and formats of television, film and radio
- 43 - the ability to create scripts for film, television and radio according to the demands of the genre
- 44 - The ability to adapt to new audiovisual formats
- 50 - The ability to adapt, understand and apply the expressive possibilities of new technologies and future changes
- 51 - Knowledge and mastery of the functioning of Corporate and Institutional Communication.
- 52 - The ability to apply audiovisual knowledge and techniques for commercial purposes in any form
- 53 - Lingustic ability in Catalan, Spanish and English
- 54 - The ability to skillfully manage the literature, terminology and linguistic structures of the English language related to the field of communication.
Learning outcomes of the subject
1.- They will be able to design and carry out the development of a film project from the initial idea to the moment the project is given the green light for production.
2.- They will learn about the various tools and strategies available in the audiovisual system for financing an audiovisual project.
3.- They will be able to prepare the basic dossier with which to approach the key institutions and companies involved in financing any audiovisual project.
4.- They will learn how to amortise an audiovisual work and how the distribution of income and profits works among the different actors involved in the production, distribution and exhibition of an audiovisual work.
Syllabus
- The producer
- Some characteristics of the producer
- Important entities in the audiovisual sector
- Script development
- Legal aspects
- Project feasibility. Budget and financing plan
- Search for director, casting and locations
- Financing
- The pitch
- Subsidies
- Broadcasters and platforms
- Distributors and International sales agents
- Private investment and tax incentives
- Reasons
- Legal aspects
- Financial co-productions
- Exploitation of an audiovisual work
- Waterfall
Teaching and learning activities
In person
| TRAINING ACTIVITY | ECTS CREDITS |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 2.5 |
| Focused Praxis. Handing in occasional exercises to learn theory through practice. | 0.6 |
| Lab. Working groups that combine theory and practice. The aim of these is not to undertake already known techniques, but instead to make progress that is both theoretical and technical. These Lab sessions will culminate in the creation of a professional or semi-professional product. | 0.6 |
| Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). | 0.3 |
Evaluation systems and criteria
In person
The assessment of the course will be divided as follows:
1.- 50% - Individual assessment of class participation and practical exercises.
2.- 50% - Examination of the entire course content.
To pass the course, students must obtain a minimum grade of 4 in each section, in addition to complying with the requirements of the academic regulations.
Bibliography and resources
"Producción ejecutiva de proyectos cinematográficos" (Alejandro Pardo)
"Producer to producer" (Maureen Ryan)