DE SANTIAGO BAYONA, Andreu

Academic training

IEBS Business School
Master degree in Inbound Marketing & Branded Content, Marketing
digital · (2018 - 2020)

Universidad de Navarra
Publicidad y Relaciones Públicas, Marketing · (2013 - 2017)


Constanza Business & Protocol School
Branding, Expert title · (2018 - 2018)

Professional experience

Chiesi España & Portugal
1 año 2 meses
Digital Marketing Manager | Respiratory and Special Care BU
junio de 2025 - Present (4 meses)
Barcelona, Cataluña, España

Omnichannel Solutions Partner | Respiratory BU
agosto de 2024 - junio de 2025 (11 meses)
Barcelona, Cataluña, España
- Design and execute Customer Journeys that optimize the user experience by
connecting the different channels (paid, earned and owned).
- Define the metrics and KPIs of the different digital campaigns.

Universitat Internacional de Catalunya
Associate Professor in Digital Marketing
enero de 2024 - Present (1 año 9 meses)
Barcelona, Cataluña, España

Proximity España
3 años
Digital Performance & Data Analyst | Delivery Lead
febrero de 2023 - agosto de 2024 (1 año 7 meses)
Barcelona, Cataluña, España

Performance Marketing Specialist
septiembre de 2021 - febrero de 2023 (1 año 6 meses)
Barcelona, Cataluña, España
Data Analyst and Performance Manager for ŠKODA Digital ecosystem.

Rodi Motor Services
Marketing Specialist
agosto de 2019 - agosto de 2021 (2 años 1 mes)
Lleida, Cataluña, España

FOR NEX TYRES:
- Leading the digital project of the distribution business for the Canary Islands
market (new B2B and marketing automation tool).
- Publication and content management our E-commerce (B2B).
- Marketing automation: Customer segmentation and content plan creation for
different targets.

FOR RODI MOTOR SERVICES:
- Management of promotions or campaigns for the different points of sale
(B2C).
- Management of corporate sponsorships, events and corporate image
(branding).
- Creation of commercial initiatives and supplier management.

Almirall
Digital Marketing Junior
enero de 2018 - mayo de 2019 (1 año 5 meses)
Barcelona y alrededores, España
- Strategic implementation of the bases and the Social Media roadmap of the
company.
- Creation of online and offline campaign: "PsoriaTips" was born on the
occasion of World Psoriasis Day (WPD) with online and offline presence in the
Almirall Psomot event and with a stand for internal promotion in Headquarters.
- Creation of creative presentations for the Management Board, General
Managers and sales conventions with more than 100 attendees.
- Strategic definition of the project "Digital Sales Opportunities (DSO)" and
digital implementation.
- Strategic definition and implementation of the platform for "AlmirallMED"
with coverage to four different affiliates. It is a portal for doctors with quality
scientific content.
- Maintenance and development of content for the Corporate Web of all
subsidiaries.
- Maintenance of the Almirall Digital Assets Management (ADAM) platform:
creation of internal and external presentations on the platform (training to
collaborating agencies).
- Online promotion of "Psoriasis Deep Dive" in Medscape, a portal that tries to
delve into the skin of patients with psoriasis to better understand this pathology
psoriasisdeepdive.com
- Online campaign for the launch of the app for Keratosis Actinica "AKASI":
Creation of the product presentation to the Digital Board and graphic proposal
for the banners implemented in Medscape (portal for doctors).
- Management of the "Clean & Go" project that aims to optimize the company's
digital resources as well as apps or web pages.
- Management and creation of content for the section dedicated to Digital HUB
within the corporate intranet.
- Creation of emailing campaigns to generate awareness with medical
specialists about the Ilumetri product.
- Management of the corporate profile of LinkedIn with the agency in charge
and the different interlocutors within the house.
- Organization of the "MCM Quarterly Meeting" with the different subsidiaries
held in the Headquarters building.

SEAT, S.A.
HR Communication Intern
junio de 2017 - diciembre de 2017 (7 meses)
Barcelona y alrededores, España
- Presentation of internal campaigns for employees benefit and new proposals
for the Management Board.
- Creation and maintenance of the SEAT Card, internal platform with content of
interest for employees and internal campaigns.
- Definition of new initiatives to generate engagement within the house.

POMETA GRÀFICA
Marketing Intern
junio de 2016 - agosto de 2016 (3 meses)
Lleida, España
- Graphic advertising and web design
- Comprehensive advertising, graphic design and web positioning (SEO, SEM
and Adwords)
- Marketing services (direct, online and attraction)
- Sponsorships, management of social networks and events organization
- Community manager