The session featured Javier Solans, founder and CEO of Bigshots (architectural visualisation), and Jesús Subirana, founder and CEO of Additive Spaces (3D technologies applied to construction and urbanism). It was moderated by architect David Abondano, co-director of the series alongside architect Borja Ferrater.
Both speakers shared their professional journeys and reflected on how they have built innovative business models rooted in architectural training, by critically exploring and incorporating digital tools, artificial intelligence and new modes of production.
AI visualisation
In the case of Bigshots, Javier Solans spoke about how architectural visualisation extends well beyond image-making to become a strategic component of the design process. Bigshots works with studios from the earliest stages of each project, developing visual narratives that help define the conceptual direction of every proposal. “Technology now allows us to produce more, but that does not necessarily mean producing better. What truly matters is having a clear vision and robust criteria to guide the process,” Solans explained.
He underlined the importance of cultivating a distinctive visual language and embedding tools such as artificial intelligence within a framework of critical thinking, rather than treating them as purely technical solutions. “Our aim is for visualisation to function as a brand statement that endures over time, helping to shape the narrative of both the practice and the project,” he added.
Solans also shared his views on the broader impact of artificial intelligence on architectural practices, noting that its applications extend far beyond image generation. At Bigshots, AI is used in areas such as business management and internal team organisation, integrating it as a cross-cutting tool across all workflows. “Our vision is that companies will operate through hybrid workflows that combine human expertise and artificial intelligence. This is not simply a change in how we work; it represents a fundamental shift in approach, where mediocrity will no longer be an option,” he stated.
Advanced construction solutions with 3D technologies
Jesús Subirana presented the evolution of Additive Spaces, which began as an applied 3D printing studio producing housing and shelter prototypes. The company has since expanded into the design of urban furniture, an area in which it currently develops solutions characterised by a high degree of formal freedom, enabled by additive manufacturing. “The question we asked ourselves was why walls could not be industrialised by producing modules that could be assembled directly on site,” Subirana explained.
The next phase for the start-up involves a business line based on a deep-tech R&D model supported by proprietary technology. The team has developed a new construction material made from lime, clay and ceramics, alongside its own hardware and software solutions. “We have moved from architectural practice to positioning ourselves as a technology company within the construction sector,” Subirana noted. “We initially worked with 3D-printed cement, but market demand clearly pointed towards more sustainable alternatives. This prompted us to develop our own materials, as well as our own technology,” he added.
Currently, Additive Spaces is developing a specialised industrial platform with a B2B business model, centred on the commercialisation of a scalable product that combines direct production with the licensing of its technology to third parties. In terms of environmental impact, the company anticipates a significant reduction in construction waste and CO₂ emissions, as well as the elimination of toxic materials from building processes.
The session concluded with remarks from Borja Ferrater, co-director of Foros 2026, who highlighted the event’s central aim: to bring students closer to the professional opportunities that digitalisation is opening up within architecture. “Today we have seen two career paths defined by commitment, conviction and resilience,” he said. “All architects, and students alike, should aspire to this mindset, because our role is ultimately to improve people’s lives through space.”
Upcoming sessions
22 April: Collaborative methods
- Arquitectura-G: Jordi Ayala (Alumni 2009)
- Addenda Architects: Jose Zabala (Alumni 2004)
This session examines professional models developed in studios founded by alums, versus career paths based on flexible and dynamic collaborations.
29 April: Local architecture
- BxD Arquitectura: Francesc Buixeda (Alumni 2006)
- Agora Arquitectura: Joan Casals (Alumni 2005) and Jose Luis Cisneros (Alumni 2005)
This session explores the consolidation of architecture studios in Spain through public competitions, collective housing and architecture rooted in the local territory.
