Universitat Internacional de Catalunya
Work Placement
Teaching staff
Via email.
Introduction
The Bachelor’s Degree in Advertising and Public Relations offers a wide range of career opportunities in different fields of communication.
The subject Work Placement provides students their first contact with the job world and enables them to acquire professional experience in the field of Advertising and Public Relations. As a result, students may choose from a broad number of prestigious organisations in which to complete both curricular and extracurricular university work placements.
It provides students the opportunity to apply the concepts they learn in their classes and workshops in the real world. To make the work placement experience as efficient as possible, coaching is required both before and during the placement. Furthermore, there will be constant communication between the coach and the company supervisor assigned to monitor the person performing the work placement. This way, they can ensure that participants are meeting the established objectives in terms of both their assigned tasks and the learning and assimilation of knowledge and skills.
Pre-course requirements
No prior experience is required to take this subject.
Objectives
The main objectives of this subject are:
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To enhance each student's personal brand.
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To introduce students to the professional world, through job experience in a company.
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To provide the tools the students need to prepare their CV.
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To provide the tools the students need to have success in a job interview.
Competences/Learning outcomes of the degree programme
- 02 - The ability to plan human resources
- 03 - The ability to plan personal resources (personnel, materials, seasonal...)
- 04 - The ability of self assessment and professional self management
- 06 - The ability to act autonomously and responsibly
- 07 - The ability to work in a group
- 09 - Lingustic ability in Catalan, Spanish and English
- 10 - The ability to develop an ethical attitude
- 17 - The ability to confront difficulties and resolve problems
- 18 - The ability to work under pressure
- 89 - The ability to create synergy in a working team
Learning outcomes of the subject
The objectives students are expected to achieve with this subject are:
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Acquire the experience and knowledge of having been part of an advertising agency or marketing department.
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To be part of a team in a company involved in the world of communication.
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To discover the type of work that is done in these companies, adding value to their solutions.
Syllabus
While completing a job placement at a company, students will apply all the knowledge they have acquired throughout their course of study; that will be the basis of the daily tasks they are required to perform.
To facilitate this experience, each student will receive assistance from two mentors: in the company, the assigned supervisor; and in the Faculty, the job placement coordinator or coordinators.
This will help the students continuously improve their skills in the professional environment, which will in turn ease their integration into the job market.
Over the course of the subject, the following aspects will be addressed:
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Curricular job placement setting.
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Creating a personal brand.
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Session for monitoring the job placement.
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Session to facilitate integration into the professional market.
Teaching and learning activities
In person
| TRAINING ACTIVITY | ECTS CREDITS |
|---|---|
| Peer learning. The aim of this activity is to ensure that students gain the ability to analyse and be critical. One way of achieving this is by correcting their peers' exercises and results, etc. Each student will be evaluated twice: as both a recipient and a transmitter of critical knowledge. | 0,2 |
| Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. | 9 |
| Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). | 0,8 |
Evaluation systems and criteria
In person
The final mark of the curricular job placement will be based on:
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Supervisor report: 40% of the final mark.
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Student report: 40% of the final mark.
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On-site sessions: 20% of the final mark.
* See document "Job Placement Regulations" for more information.
Bibliography and resources
No es necesaria para la realización de esta asignatura.