Universitat Internacional de Catalunya
Professional English for Advertising II
Professional English for Advertising II
4
10048
4
Second semester
OB
Main language of instruction: English
Teaching staff
The teacher puts his e-mail available to students for all types of queries: maviolan@uic.es
IMPORTANT RULES
1.-Classes start on time.
2.-You must show your name in a paper on the table.
3.-Come to class with laptop/tablet +a pen for some hand-written exercises.
4.-Respect silence and classmates’performance.
5.-Sessions are in English. If any problem, ask the teacher.
6.-Be prepared to spend at least 3 hours for the preparation of each session.
(And enjoy the sessions. Public speaking is going to be very important in your professional career!)
Introduction
About this subject:
- The teacher conducts basic ideas which put into practice through exercises and reinforced with some supporting files that summarize what you need to know.
- The exercises are repeated constantly and the level of demand will crescendo. Everything is a progressive training.
- All sessions are fully taught using the English language. The teacher provides synonims or short translations if necessary.
- Knowledge of Media Training is imparted on the set of TV
- Students are asked to be always provided of pendrive, headphones, laptop or tablet.
Pre-course requirements
None
Objectives
The PEA(II) subject's main objective is to train students so you can develop your future professional work in a multinational company where the common language is English.
Competences/Learning outcomes of the degree programme
- 03 - The ability to plan personal resources (personnel, materials, seasonal...)
- 04 - The ability of self assessment and professional self management
- 05 - The ability to learn autonomously
- 06 - The ability to act autonomously and responsibly
- 07 - The ability to work in a group
- 08 - The ability to organise time and workspace
- 09 - Lingustic ability in Catalan, Spanish and English
- 12 - The ability to produce spoken and written texts
- 13 - Reading skills
- 14 - Ability to analyse
- 15 - The ability to synthesise
- 17 - The ability to confront difficulties and resolve problems
- 18 - The ability to work under pressure
- 20 - The ability of concretion
- 21 - The ability of abstraction
- 22 - The ability to generate debate and reflection
- 26 - The ability to coordinate yourself and /or work together to / with a team
- 76 - The ability and capacity to practice as professionals who are responsible for customer service
- 79 - The ability and capacity for independent practice of the profession
- 84 - The ability and capacity to create and carry out graphic elements
- 89 - The ability to create synergy in a working team
- 90 - The ability of insight, ingenuity and creativity
- 92 - The ability for analysis, synthesis and critical judgment
- 93 - To know how to manage time
- 94 - The ability to act freely and responsibly
- 97 - To be able to read and understand literature in the field of communication in the English language
- 98 - To skillfully manage terminology in English related to Communication
- 99 - To be able to understand the principal ideas in a conference in the English language
Learning outcomes of the subject
- Develop persuasive speeches.
- Improvise verbal statements.
- Argument and counterargument in discussions.
- Learn to represent an organization in exercising the role of the spokesperson, especially in emergency situations.
Syllabus
- Techniques and exercises to better express orally. Emphasis on breathing techniques. How to improve diction.
- The art of summarizing: deconstruction, keywords and prioritization of ideas + development of the internal clock.
- Resources for attention and convincing an audience. The non-verbal languaje.
- Techniques to speak to a radio microphone and a TV camera.
- Techniques for making speeches. Improvisation techniques.
- Analysis of models of social and political oratory.
- How convincing gatherings and conferences. Making the role of presenter/moderator.
- Techniques for generating ideas and improve our messages.
- Spokesman techniques: the statement, interview and press conference.
- The spokesman in crisis situations.
Teaching and learning activities
In person
| TRAINING ACTIVITY | ECTS CREDITS |
| Seminar. This activity will consist of taking an in-depth look at specific up-to-date topics in a monographic manner-in some cases these topics will have been debated socially-, via active work in small groups. | 0.6 |
| Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. | 1.2 |
| Practical workshop. A highly practical working activity, where students can acquire skills that are practical or also theoretical (intellectual skills, logical skills, critical skills, intellectual learning skills, study skills, quoting skills, etc). | 1.4 |
| Focused Praxis. Handing in occasional exercises to learn theory through practice. | 1 |
Evaluation systems and criteria
In person
ASSESSMENT
REGULAR STUDENTS (minimum 80% attendance required):
100% grade: PORTFOLIO on April 22 with ten recorded individual speeches + exercises done in class.
NON REGULAR STUDENTS:
100% grade: PORTFOLIO on May with ten recorded individual speeches + exam on subject’s materials