Universitat Internacional de Catalunya

Radio Production

Radio Production
3
12023
3
First semester
OB
Main language of instruction: Spanish

Teaching staff


Mrs. FITÓ CARRERAS, Maria - mfito@uic.es

For any questions, you may speak with the instructor during class or contact her by email: mfito@uic.es

Introduction

Radio Creation is the continuation of the Radio course taught during the first year of the Communication Degree. In this course, students will learn to produce a professional audio project in an integrated way, covering everything from the most creative aspects to the functional and financial ones.

Pre-course requirements

This subject has no prerequisites.

Objectives

  • Gain an in-depth understanding of the production phases of an audio project: ideation, budgeting, scriptwriting, casting, promotion, commercialization, and monetization.

  • Identify the professional roles involved in the development of audio projects.

  • Deepen knowledge in the creation of audio scripts.

  • Direct recordings, including the direction of vocal performances (acting).

Competences/Learning outcomes of the degree programme

  • 01 - The ability to adapt to varying circumstances
  • 02 - The ability to understand, accept criticism and correct errors
  • 03 - The ability to administer and manage human and technical resources
  • 04 - The ability to work in a team and autonomously
  • 05 - The ability to organise time and workspace
  • 06 - The ability to develop academic rigour, responsibility, ethics and professionalism
  • 07 - The ability to apply the deontology and respect for the audiovisual sector
  • 08 - The ability of critical analysis, synthesis, concretion and abstraction
  • 09 - The ability to objectify, quantify and interpret (data, statistics, empirical evidence…)
  • 10 - The ability to confront difficulties and resolve problems
  • 11 - The ability to generate debate and reflection
  • 12 - The ability to meet deadlines, develop the ability to be punctual and respect for human, technical and material resources
  • 13 - The ability to create spoken and written communication
  • 15 - Knowledge and mastery of body language and techniques for public speaking
  • 16 - The ability to manage, analysis and reflect on content
  • 18 - The capacity and development of general culture and interest in social events
  • 19 - The ability of informative documentation
  • 20 - Knowledge and mastery of bibliographic media
  • 21 - Knowledge and mastery of the digital culture
  • 24 - The ability to plan and organize both short term and long term projects
  • 25 - The ability to maximize creative development
  • 26 - The ability to develop a sense of taste and perfection in the aesthetics and finalization of projects
  • 27 - The ability to adapt to distinct audio visual publics and markets.
  • 28 - Knowledge and mastery of principle economic concepts.
  • 35 - The ability to contextualize and critically analyze the products of the audiovisual industry
  • 37 - The ability to contextualize and critically analyze the organizational structure of global communication
  • 38 - The ability to understand and apply the structure of the audiovisual system
  • 41 - The ability to know how the distinct elemental agencies of the audio visual sector function
  • 44 - The ability to adapt to new audiovisual formats
  • 50 - The ability to adapt, understand and apply the expressive possibilities of new technologies and future changes
  • 53 - Lingustic ability in Catalan, Spanish and English
  • 54 - The ability to skillfully manage the literature, terminology and linguistic structures of the English language related to the field of communication.

Learning outcomes of the subject

Students:

1. Express themselves correctly and clearly

2. Produce scripts for different media.

3. Argue intelligibly and convincingly.

4. Write fluent pieces of news reporting

5. Master written and spoken language

6. Be able to create radio content

Syllabus

 

  • Gain an in-depth understanding of the production phases of an audio project: ideation, budgeting, scriptwriting, casting, promotion, commercialization, and monetization.

  • Identify the professional roles involved in the development of audio projects.

  • Deepen knowledge in the creation of audio scripts.

  • Direct recordings, including the direction of vocal performances (acting).

Teaching and learning activities

In person



TRAINING ACTIVITY ECTS CREDITS
Coaching. Monitoring how students learn the content of the subject, either individually or in groups. In the coaching sessions, mistakes will be corrected, queries answered, and exercises and activities to achieve the established objectives will be suggested. 0,5
Focused Praxis. Handing in occasional exercises to learn theory through practice. 0,3
Meeting Point. Meetings will be organised with notable people from the professional and scientific fields or the international field, and students. These sessions will take the form of conferences, work sessions, discussions, or interviews, etc. 0,4
E-learning. Virtual learning based on ICT. 0,4
Lectures. In lectures, lecturers/professors not only transmit content or knowledge, but also, and above all else, attitudes, motivation, skills and values, etc. They also ensure that participants can express their opinions and arguments to the other students. 0,6
Peer learning. The aim of this activity is to ensure that students gain the ability to analyse and be critical. One way of achieving this is by correcting their peers' exercises and results, etc. Each student will be evaluated twice: as both a recipient and a transmitter of critical knowledge. 0,8

Evaluation systems and criteria

In person



Throughout the course, various assessed activities are carried out, linked to the different phases of producing a professional audio project completed as a team.

The assessment elements, their percentages, and requirements are as follows:

  • Content validation (40%): Short written tests to validate the knowledge acquired during the production phases of the audio project.

  • Final project (50%): Submission of a professional team-based audio project. The group will be validated by the instructor. A record of work logs will be kept, and warnings and/or dismissals may be applied for low performance by team members.

  • Attendance and class participation (10%).

IMPORTANT:

  • In the second exam session, the student must complete an individual project. In this case, attendance at the review is mandatory in order to receive the personalised work plan.

  • In the third exam session and beyond, the student must contact the instructor in September. A work plan will be provided, which must be submitted before the final exam takes place.

  • If a student wishes to improve the grade obtained in the first exam session, they may submit a final project, subject to prior approval from the instructor.

  • The instructor reserves the right to request an additional project in cases of high performance, with the aim of raising the final grade.

 

 

Bibliography and resources

  • Abad, Federico. (2012). ¿DO RE QUÉ? Guía práctica de iniciación al lenguaje musical. Berenice Manuales. 
  • Alonso González, Carmen María. (2004). El canto de las sirenas: comunicación y persuasión en la publicidad radiofónica. Salamanca: Publicaciones Universidad Pontificia.
  • Balsebre, Armand. (2004). El lenguaje radiofónico. Madrid: Cátedra.
  • Betés Rodríguez, Kety. (2002). El sonido de la persuasión. Relatos publicitarios en la radio. Valencia: Universidad Cardenal Herrera-CEU.
  • Blanch, Margarita; Lázaro, Patrícia (2010). Aula de locución. Madrid: Cátedra.
  • Blanco, I., Fernández Martínez, P. (coordinadores) (2004). El lenguaje radiofónico: la comunicación oral. Madrid: Fragua.
  • Gallego, J. Ignacio. (2010). Podcasting. Nuevos modelos de distribución para los contenidos sonoros. Barcelona: UOC.
  • Gutiérrez García, María; Perona Páez, Juan José (2002). Teoría y técnica del lenguaje radiofónico. Barcelona: Bosch.
  • Labrada, Jerónimo. (2009). El sentido del sonido: la expresión sonora en el medio audiovisual. Barcelona: Alba.
  • Martí Martí, Josep M. (2016). 51 ideas para hacer buena radio. Barcelona: UOC.
  • Ortiz Sobrino, Miguel Ángel y López Vidales, Nereida  (editores). (2011). Radio 3.0: una nueva radio para una nueva era: la democratización de los contenidos. Madrid: Fragua.
  • Rodero, Emma. (2011). Creación de programas de radio. Madrid: Síntesis.
  • Rodero, Emma. (2005). Producción radiofónica. Madrid: Cátedra.
  • Rodero, Emma. (2003). Locución radiofónica, Madrid: Instituto Oficial de Radio y Televisión.
  • Soengas, X. y Rodero, E. (2010). Ficción radiofónica: cómo contar una historia en la radio, Madrid: Instituto Oficial de Radio y Televisión.
  • Vidal Mestre, Montse. (2018). Branding sonoro: Sonokey: el método de impulso emocional y mnemotécnico para las marcas. Barcelona: UOC. 
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