Universitat Internacional de Catalunya
Business Digital Transformation
If the student is enrolled for the English track then classes for that subject will be taught in the same language.
Teaching staff
Contact
Anna Inetskaya:ainetskaya@uic.es
Introduction
All departments in an organization could be improved through digital transformation. The course will show how commercial, finance or marketing areas can be simplified, even strategic management decisions based on advanced forecasting and data processing systems. In addition, the digital environment has facilitated the relationship with customers, new channels such as social networks, e-markets and mobile applications make new digital age managers able to understand the key indicators of the data collected to improve short, medium and long changes expresses strategies faster than ever. The main objective of this course is to analyze in depth the strategic impact of Technology and Information Systems on business results. Some of the main objectives of the course are: 1) understand the fundamentals of business information systems and their application in management; 2) recognize the importance of Information Systems in the current business environment and 3) take part in the development of Digital Transformation Plan
Objectives
Objectives
- Reach a general understanding of the concept of information systems and technology
- Understand the main processes which affect the results of a company through digitalization
- Work interchangeably with both oral, written and other materials in English and simulation different departments of a company
- Be able to present the ideas in meeting, convincingly, as it was the real enterprise, trying to understand the others’ need but demonstrate why this project is the one which need the resources’ allocation
Competences/Learning outcomes of the degree programme
- 03 - To select and adequately apply applicable accounting alternatives.
- 05 - To understand the functions of corporate finance departments.
- 10 - To identify long-term economic growth factors and understand the impact of globalisation.
- 14 - To be familiar with and understand the legal framework of trade law and be able to apply it in practical cases related to the business world.
- 19 - To analyse quantitative financial variables and take them into account when making decisions.
- 24 - To be able to carry out a financial, social and historical analysis of the environment in which a company operates.
- 32 - To acquire problem solving skills based on quantitative and qualitative information.
- 36 - To interpret quantitative and qualitative data and apply mathematical and statistical tools to business processes.
- 37 - To be able to apply managerial methods, tools and techniques.
- 39 - To acquire the ability to solve problems and make decisions based on relevant information, applying the appropriate methods and situating the problem within the organisation as a whole.
- 41 - To be able to descriptively summarise information.
- 46 - To acquire the ability to understand and participate in conferences and lectures in an academic context.
- 51 - To develop decision making skills.
- 53 - To acquire the skills necessary to learn autonomously.
- 64 - To be able to plan and organise one's work.
- 65 - To acquire the ability to put knowledge into practice.
- 67 - To be able to express oneself in other languages.
Syllabus
I. Information Systems: key concepts, computational thinking.
II. Information Technology as a factor of competitive advantage in a company.
III. Classification of Information Systems and architecture of application.
IV. New trends in the use of technology: VR, IOT, AI ..
V. Business Intelligence and Big Data.
VI. Digital Transformation: e-business and e-commerce.
VII. Social Media and Digital Marketing
VIII. Blockchain: NFT/tokenization and Brandverse
IX. Software lifecycle and cost estimation
X. Security and Ethnics
Teaching and learning activities
In person
In order to achieve a better understanding of all the contents, the course will have two parts. On the one hand, the theoretical sessions will contribute to deep learning of the new concepts and on the other hand, practical sessions will be organized in a more hands-on approach, simulating real life issues, challenges and business situations, related with the course. Flipped Classroom methodology will be also used in given cases, where a video will be provided in advance to students and the class session will be hold to discuss the topics and work on practical cases and milestones towards the Final Project, which will consist in development of the Strategic Plan of Information Systems for a NTBF (New Technology Based Firm) or an existing company with a digital challenge. Depending on the topic that is being developed, some or several of the following strategies might be considered: preparation and delivery of activities, discussion forums in class, elevator pitch presentations, business cases.
Evaluation systems and criteria
In person
The final grade is given by the following calculation:
Final Exam: 50%
Continuous Evaluation 50%:
- Project Digital Plan: 20%
- Tech Trend: 15%
- Cases and Work in Class: 15%
Exam[1]: The exam grade is individual. The Continuous evaluation is done in groups selected by the students and the group can not be changed after the two first weeks of the course.
In case of failing the subject in the first call, the mark of the recovery exam will have a weight of 70% and the mark of the continuous evaluation obtained 30%. The maximum mark in the second call is a 7.
[1]If cheating or infringement is discovered during the exam, the mark will be 0 in the final mark of the Exam, not only of the part in which you are taking the exam.
Attendance Policy
Classes are expected to be highly participatory, so it is recommended to actively contribute to the debates, as well as making contributions.
Bibliography and resources
Green, J. (2015). Cyber Security: An Introduction for Non-Technical Managers. 1º edición. Routledge.
IBSN: 978-1315575674
Nussbaumer, C. (2015) Storytelling with Data: A Data Visualization Guide for Business Professionals. Wiley.
ISBN: 978-1119002253
Provost, F. & Fawcett, T. (2013) Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking. O'Reilly Media. ISBN: 978-1449361327
Weill, P. & Woerner, S. (2018) What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise. Harvard Business Review Press. ISBN: 978-1633692701