Universitat Internacional de Catalunya

Business Digital Transformation

Business Digital Transformation
6
14930
4
First semester
op
ELECTIVE
ELECTIVE
Main language of instruction: English

Other languages of instruction: Catalan, Spanish

Teaching staff


Dr. COLOMBARI, Ruggero - rcolombari@uic.es

Introduction

All departments in an organization could be improved through digital transformation. The course will show how commercial, finance or marketing areas  can be simplified, even strategic management decisions based on advanced forecasting and data processing systems. In addition, the digital environment has facilitated the relationship with customers, new channels such as social networks, e-markets and mobile applications make new digital age managers able to understand the key indicators of the data collected to improve short, medium and long changes expresses strategies faster than ever. The main objective of this course is to analyze in depth the strategic impact of Technology and Information Systems on business results. Some of the main objectives of the course are: 1) understand the fundamentals of business information systems and their application in management; 2) recognize the importance of Information Systems in the current business environment and 3) take part in the development of Digital Transformation Plan


Objectives

  • Reach a general understanding of the concept of information systems and technology

  • Understand the main processes which affect the results of a company through digitalization

  • Work interchangeably with both oral, written and other materials in English and simulation different departments of a company

  • Be able to present the ideas in meeting, convincingly, as it was the real enterprise, trying to understand the others’ need but demonstrate why this project is the one which need the resources’ allocation

Competences/Learning outcomes of the degree programme

  • 03 - To select and adequately apply applicable accounting alternatives.
  • 05 - To understand the functions of corporate finance departments.
  • 10 - To identify long-term economic growth factors and understand the impact of globalisation.
  • 14 - To be familiar with and understand the legal framework of trade law and be able to apply it in practical cases related to the business world.
  • 19 - To analyse quantitative financial variables and take them into account when making decisions.
  • 24 - To be able to carry out a financial, social and historical analysis of the environment in which a company operates.
  • 32 - To acquire problem solving skills based on quantitative and qualitative information.
  • 36 - To interpret quantitative and qualitative data and apply mathematical and statistical tools to business processes.
  • 37 - To be able to apply managerial methods, tools and techniques.
  • 39 - To acquire the ability to solve problems and make decisions based on relevant information, applying the appropriate methods and situating the problem within the organisation as a whole.
  • 41 - To be able to descriptively summarise information.
  • 46 - To acquire the ability to understand and participate in conferences and lectures in an academic context.
  • 51 - To develop decision making skills.
  • 53 - To acquire the skills necessary to learn autonomously.
  • 64 - To be able to plan and organise one's work.
  • 65 - To acquire the ability to put knowledge into practice.
  • 67 - To be able to express oneself in other languages.

Syllabus

Course contents



  1. Information Systems: key concepts, computational thinking.

  2. Information Technology as a factor of competitive advantage in a company.

  3. Classification of Information Systems and architecture of application.

  4. New trends in the use of technology: VR, IOT, AI ..

  5. Business Intelligence and Big Data.

  6. Digital Transformation: e-business and e-commerce.

  7. Social Media and Digital Marketing

  8. Blockchain: NFT/tokenization and Brandverse

  9. Artificial Intelligence and its application in business

  10. CyberSecurity and Ethnics of AI
 

Evaluation systems and criteria

In person



The final grade is given by the following calculation:


Final Exam: 50%

Continuous Evaluation 50%:

  • Project Digital Plan: 20%

  • Tech Trend: 15%

  • Business Case: 15%


Exam: The exam grade is individual. The Continuous evaluation is done in groups selected by the students and the group can not be changed after the two first weeks of the course.


In case of failing the subject in the first call, the mark of the recovery exam will have a weight of 70% and the mark of the continuous evaluation obtained 30%. The maximum mark in the second call is a 7.


Attendance Policy 

Classes are expected to be highly participatory, so it is recommended to actively contribute to the debates, as well as making contributions.


 

 

Bibliography and resources

  • Sistemas de información: herramientas prácticas para la gestión empresarial - Gómez Vieites, Á.; Suárez Rey, C, Ra-Ma, 2011. ISBN: 9788499641225

  • Sistemas de información gerencial - Laudon, K.C.; Laudon, J.P, Pearson Educación, 2016. ISBN: 9786073236966

  • Management information systems: text and cases - Jawadekar, W.S, McGraw-Hill, 2011. ISBN: 9780070146624

  • Management information systems - O'Brien, J.A.; Marakas, G.M, McGraw-Hill/Irwin, 2011. ISBN: 9780071221092    
  • Shaping the Fourth Industrial Revolution - Schwab, K.; Davis, N., Geneva: World Economic Forum, 2018. ISBN: 9780241366394Digital Transformation. Survive and thrive in a era of mass extinction. Thomas M. Siebel. 2024. Rosseta Books. Rodin Books.  ISBN-13 (print): 978-1-9481-2248-1 . 2019
  • Negocios digitales. Daniel Palacios Marqués. Ediciones Pirámide. Daniel Palacios Marqués. ISBN: 9788436845938 . 2022
  • The comming Wave - Mustafa Suleyman . Penguin Rndom House,   ISBN: 2029788419399649 , 2023.
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